As spring takes hold, garden centres across the country are eagerly awaiting the arrival of their new Apta Planting Bench, an exciting and highly versatile ‘merchandising bench of choice’. Designed for optimum use with a multitude of Apta product combinations - any size, any range, any shape -the planting bench is the ideal way to showcase existing Apta stock, run flash sales, showcase trends and offer seasonal products.
The success of this all-new planting bench lies in its adaptability, adaptability which helps retailers to share their expert knowledge with shoppers and promote special offers. Each bench has the option to combine Apta pots alongside Kelkay horticultural sands and grit, plus seasonal and promotional plants. Not only will plants get the best possible start, but the Apta Planting Bench will help to establish garden retailers as authoritative destinations in their local area.
What’s more, by cleverly presented three complementary product groups in one handy location the Apta Planting Bench can be used to increase the average basket spend with shoppers ‘buying the look’ as well as feeling more confident in their purchase through the power of add-on sales, simple how-to advice and inspirational visuals. Retailers can use existing Apta stock to create eye-catching displays that are hard to resist and ultimately increase the total at the tills.
One retailer that has already realised the potential of this latest merchandising concept is Yorkshire Garden Centres (YGC). In-store the team has already combined the new-for-2024 Apta Palm planter with a variety of plants and ferns, whilst an additional display features the multiple size options of composite pot, Olympia, with stunning greenery on the bench.
Phil Hemmings, Garden Sundries and Christmas Buyer at Yorkshire Garden Centres, commented: “We know attractive displays always engage and inspire customers. It’s been great to create these displays with the new Apta range and create impact in
store to kick-start the season.”
Secure your Apta Planting Bench
There’s still time to secure your own Apta Planting Bench. Get in touch via www.apta.co.uk or speak to your local Apta Sales Agent for more information.
AMES (Apta)
www.apta.co.uk
sales@apta.co.uk
01233 621090
