Winner: Westland – Boost All Purpose Plant Feed Marketing Campaign

Finalists: Westland – 'Peckish guide to Tits' & 'Check your Balls’ social media campaign, Evergreen Garden Care – Miracle-Gro: Friends over the Fence campaign, Evergreen Garden Care – Miracle-Gro: Keep Growing Campaign

About the winner: Designed to be a beautiful film that celebrates gardening and shows it in a new and exciting light to the viewer. Appealing to everyone, from your professional gardener to your student with a window box who fancies giving it a go for the first time, content was specifically designed to have an eye-catching and entertaining style, whilst visually stunning to entice the viewer and make them sit up and take notice.

What the judges said: “Possibly the most memorable TV ad since the launch of Miracle Gro.”