GIMA New Product Digest Autumn 2023

In This Issue
Welcome to the 2023 Autumn Edition of the GIMA New Product Digest
A-Z listing of GIMA New Product Directory Advertisers
Read the GIMA New Product Digest Autumn 2023 in online A4 page turner format too
Altico push landscape and garden product boundaries for 2024
The AMES Companies – your partner of choice for season 24
AMES Tools – the new ‘must-have’ tool brand
Apta Lightweight: A new chapter
AutoPot keep growing!
Azpects: Revolutionising porcelain patio installation
Bulldog Tools built on strength, heritage and reliability
Burgon & Ball launch four new RHS ranges
Carbon Gold: The Gold Standard
elho’s new indoor innovations set to help customers bring the outdoors in this autumn
EKJU: New contemporary garden furniture
Town & Country: A walk in the park
Evergreen Garden Care moves towards 100% peat-free
Fandango Fire Tools introduce new Scandinavian outdoor living products
New Fiskars range brings quality cooking to the great outdoors
Forest Garden launches new shed range
Greenkey: New products for 2024
Glee 2024: SAVE THE DATE
Handy 2024 Pre-Season Catalogue for 2024
Hozelock to introduce knitted hose range made from up to 70% recycled materials
GARDENA: Reach new heights with the StarCut pruning lopper
LBC Boots expands range with new colours
Honeyfields continue to nurture nature with their new Suet Range
Green Protect: Eco-conscious pest control
PlantWorks: Biofertilisers – The new generation
Primeur – entering a new chapter in sustainable products
Smart Garden Products: Autumnal Magic!
Sorbus International: Unlocking precision and excellence with ARS
Spear & Jackson: Sustainable solutions
Natural Plant Food Company: Nature’s superpower unlocks year-round garden health
Tramontina Mood Collection
Vitavia & Janssens: Every garden centre needs a greenhouse display site
Woodmansterne: Grow your cards sales sustainably
Zest: New products – the natural choice
Ecofective’s award-winning Organic Superfood range expands
Germie’s effortless seed starting kits
Johnsons’ Quick Lawn with Accelerator® is the best lawn seed formula yet
Qwickhose: The unique Wing-Lock hose connector that won’t pop off!
Vitax: Lots in store for 2024
Museums & Galleries: Drinking in style
Hug Rug: Perfect barrier mats for any home
BIP Candy & Toys: Grow your sweet sales
Kleen-Tex: Your ultimate source for premium matting solutions!
Woodlodge are driving innovation withlatest range developments
Abacus Cards: Improve your card sales with BBC household names
Durstons: Hit the right mark next season
Henry Bell: Wild bird care takes flight
HEX Living – UK manufacturing at its best
Protek packs a colour punch
RocketGro expands portfolio with exciting new launches
2023 GIMA Awards crown new winners
Sword of Excellence
GCA Supplier of the Year Award
Gardenex Export Achievement Award
HTA sponsored Sustainability Award
Garden Care – Sponsored by Decco
Growing, Planting Equipment and Sundries
Garden Tools, Machinery and Implements – Sponsored by eBay
Outdoor Leisure
Plants, Seeds and Bulbs
Garden Landscaping
Garden Clothing & Gifts
Pet Care, Aquatics and Wild Bird Care Products
Garden Lighting, Water Features & Ornamentation
Decorative Pots & Planters
Best Point of Sale Material
Best Sustainable Product Packaging
Best Marketing Communication & Social Media Award
GIMA presents £14,000 cheque to Greenfingers
Send us your news and great ideas

The GIMA New Product Digest 2021 has been brought to you by the Garden Trade News team at Potting Shed Press.


Contact us with your news.  Email GTN editor Trevor Pfeiffer:


or GTN Digital Editor Neil Pope: or call the GTN office on 01733 775700.

For advertising enquiries contact Alan Burdon:


Johnsons’ Quick Lawn with Accelerator® is the best lawn seed formula yet


Johnson’s Quick Lawn with Accelerator is the most popular seed on the market and is considered the very best in its category. It combines fine-leaved amenity ryegrass and high-quality red fescue offering tolerance to wear, close mowing and wet or dry shaded areas. But that’s not the only thing in the box…


The grass seed

When consumers look for lawn seed, they want a formula that will guarantee fast results, optimum nutrition, resilience against the rigours of everyday life, and easymaintenance. With over 100 years of experience in plant breeding and seed production under parent company, DLF Seeds is a trusted name in the seed industry. Through these research programmes, Johnsons Lawn Seed is able to carefully select, cultivate, and rigorously test all of its grass species before combining them into suitable mixtures for domestic use that will tolerate the UK climate.


The drought-tolerant fine-leaved dwarf perennial ryegrass and an element of fescue are the key grass seeds in Quick Lawn and will give lawns a healthy, strong improved appearance. The quality and versatility of their ryegrass have been modified to have twice as many chromosomes than normal (diploids), giving them a deeper rooting and making the blades harder wearing. This also makes the grass drought tolerant - requiring just a third of the amount of water that’s usually needed for lawn establishment – with 38% more growth within the first seven days, compared to a non-coated seed.


The Accelerator® coating

Quick Lawn’s seed coating is in fact a fertiliser, appropriately named Accelerator®. Accelerator® contains nutrients and trace elements essential to the health and strength of the grass plants, including nitrogen, magnesium, potassium, iodine, and phosphate. As a natural tonic and soil conditioner, the extra magic ingredient is seaweed extract is also well known for its beneficial boosters for lawns. Grass seeds treated with Accelerator® contain a wetting agent that also improves moisture absorption and accelerates seed growth by helping water penetrate the waxy surface of the seed.


As a result, lawns stay thick and green, and your tills ring as satisfied customers come back again and again.


Helping the consumer

Have a customer in the store that isn’t sure or confident about sowing a lawn? Johnsons keep it simple with QR codes added to packages, which, when scanned by a smartphone ensures customers can access information and clear instructions as quickly and efficiently as possible. Not only this, the Johnsons’ packaging was given a revamp last year with enhanced visual elements as well as making concerted efforts to improve its sustainability credentials, with its recyclable cardboard boxes.




Tel: (01386) 791113

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