Johnson’s Quick Lawn with Accelerator is the most popular seed on the market and is considered the very best in its category. It combines fine-leaved amenity ryegrass and high-quality red fescue offering tolerance to wear, close mowing and wet or dry shaded areas. But that’s not the only thing in the box…
The grass seed
When consumers look for lawn seed, they want a formula that will guarantee fast results, optimum nutrition, resilience against the rigours of everyday life, and easymaintenance. With over 100 years of experience in plant breeding and seed production under parent company, DLF Seeds is a trusted name in the seed industry. Through these research programmes, Johnsons Lawn Seed is able to carefully select, cultivate, and rigorously test all of its grass species before combining them into suitable mixtures for domestic use that will tolerate the UK climate.
The drought-tolerant fine-leaved dwarf perennial ryegrass and an element of fescue are the key grass seeds in Quick Lawn and will give lawns a healthy, strong improved appearance. The quality and versatility of their ryegrass have been modified to have twice as many chromosomes than normal (diploids), giving them a deeper rooting and making the blades harder wearing. This also makes the grass drought tolerant - requiring just a third of the amount of water that’s usually needed for lawn establishment – with 38% more growth within the first seven days, compared to a non-coated seed.
The Accelerator® coating
Quick Lawn’s seed coating is in fact a fertiliser, appropriately named Accelerator®. Accelerator® contains nutrients and trace elements essential to the health and strength of the grass plants, including nitrogen, magnesium, potassium, iodine, and phosphate. As a natural tonic and soil conditioner, the extra magic ingredient is seaweed extract is also well known for its beneficial boosters for lawns. Grass seeds treated with Accelerator® contain a wetting agent that also improves moisture absorption and accelerates seed growth by helping water penetrate the waxy surface of the seed.
As a result, lawns stay thick and green, and your tills ring as satisfied customers come back again and again.
Helping the consumer
Have a customer in the store that isn’t sure or confident about sowing a lawn? Johnsons keep it simple with QR codes added to packages, which, when scanned by a smartphone ensures customers can access information and clear instructions as quickly and efficiently as possible. Not only this, the Johnsons’ packaging was given a revamp last year with enhanced visual elements as well as making concerted efforts to improve its sustainability credentials, with its recyclable cardboard boxes.
Tel: (01386) 791113