Winner: GARDENA – GARDENA ReTh!nk @ Chelsea Flower Show

Finalists: Elho - 'The Ocean Collection’ online media campaign video, Wildlife World - Print Your Own POS, Evergreen Garden Care, Grow Your Own on a Budget Campaign

About the winner: The powerful message of the ReTh!nk garden is built on the Circular R’s: Reduce, Repair, Recycle. Gardena quantify and qualify how sustainable each of its products are and the company aims to create more circular innovations to help consumers make conscious and sustainable decisions.

What the judges said: “Great use of the Chelsea Flower Show to underline brand values and launch products. A well-rounded campaign to appeal to new

Winner's comments: "Sustainability is a massive factor within our industry, a massive factor within our business. The ReTh!nk campaign was basically a task of an individual to see what they could change in their daily gardening life that would make an impact to the earth and environment. It has made people think a little bit more about what they were doing and we're very, very delighted to win the award today.” Edward Cantle. Channel Sales Manager - Garden Centres and Independent Retailers.