GIMA New Product Digest Autumn 2023

In This Issue
Welcome to the 2023 Autumn Edition of the GIMA New Product Digest
A-Z listing of GIMA New Product Directory Advertisers
Read the GIMA New Product Digest Autumn 2023 in online A4 page turner format too
Altico push landscape and garden product boundaries for 2024
The AMES Companies – your partner of choice for season 24
AMES Tools – the new ‘must-have’ tool brand
Apta Lightweight: A new chapter
AutoPot keep growing!
Azpects: Revolutionising porcelain patio installation
Bulldog Tools built on strength, heritage and reliability
Burgon & Ball launch four new RHS ranges
Carbon Gold: The Gold Standard
elho’s new indoor innovations set to help customers bring the outdoors in this autumn
EKJU: New contemporary garden furniture
Town & Country: A walk in the park
Evergreen Garden Care moves towards 100% peat-free
Fandango Fire Tools introduce new Scandinavian outdoor living products
New Fiskars range brings quality cooking to the great outdoors
Forest Garden launches new shed range
Greenkey: New products for 2024
Glee 2024: SAVE THE DATE
Handy 2024 Pre-Season Catalogue for 2024
Hozelock to introduce knitted hose range made from up to 70% recycled materials
GARDENA: Reach new heights with the StarCut pruning lopper
LBC Boots expands range with new colours
Honeyfields continue to nurture nature with their new Suet Range
Green Protect: Eco-conscious pest control
PlantWorks: Biofertilisers – The new generation
Primeur – entering a new chapter in sustainable products
Smart Garden Products: Autumnal Magic!
Sorbus International: Unlocking precision and excellence with ARS
Spear & Jackson: Sustainable solutions
Natural Plant Food Company: Nature’s superpower unlocks year-round garden health
Tramontina Mood Collection
Vitavia & Janssens: Every garden centre needs a greenhouse display site
Woodmansterne: Grow your cards sales sustainably
Zest: New products – the natural choice
Ecofective’s award-winning Organic Superfood range expands
Germie’s effortless seed starting kits
Johnsons’ Quick Lawn with Accelerator® is the best lawn seed formula yet
Qwickhose: The unique Wing-Lock hose connector that won’t pop off!
Vitax: Lots in store for 2024
Museums & Galleries: Drinking in style
Hug Rug: Perfect barrier mats for any home
BIP Candy & Toys: Grow your sweet sales
Kleen-Tex: Your ultimate source for premium matting solutions!
Woodlodge are driving innovation withlatest range developments
Abacus Cards: Improve your card sales with BBC household names
Durstons: Hit the right mark next season
Henry Bell: Wild bird care takes flight
HEX Living – UK manufacturing at its best
Protek packs a colour punch
RocketGro expands portfolio with exciting new launches
2023 GIMA Awards crown new winners
Sword of Excellence
GCA Supplier of the Year Award
Gardenex Export Achievement Award
HTA sponsored Sustainability Award
Garden Care – Sponsored by Decco
Growing, Planting Equipment and Sundries
Garden Tools, Machinery and Implements – Sponsored by eBay
Outdoor Leisure
Plants, Seeds and Bulbs
Garden Landscaping
Garden Clothing & Gifts
Pet Care, Aquatics and Wild Bird Care Products
Garden Lighting, Water Features & Ornamentation
Decorative Pots & Planters
Best Point of Sale Material
Best Sustainable Product Packaging
Best Marketing Communication & Social Media Award
GIMA presents £14,000 cheque to Greenfingers
Send us your news and great ideas

The GIMA New Product Digest 2021 has been brought to you by the Garden Trade News team at Potting Shed Press.


Contact us with your news.  Email GTN editor Trevor Pfeiffer:


or GTN Digital Editor Neil Pope: or call the GTN office on 01733 775700.

For advertising enquiries contact Alan Burdon:


Apta Lightweight: A new chapter


Apta Lightweight, the newest chapter for the much-beloved heritage planter brand, is here and ready to create new retail sales opportunities.


Exclusively launched ahead of the 2024 season, Apta Lightweight comes to market following a period of significant research and development by the AMES Companies.


The new Lightweight portfolio has been created to fill a gap in the current product hierarchy of, not just the Apta offering, but the planter market in general. In doing so, the brand is making container gardening more accessible, affordable and is opening up the category to more sustainable and innovative solutions. Moreover, the trend-led designs have been carefully curated to offer planter solutions that meet consumer demand and suit various gardening styles; from urban balconies to sprawling quintessential English gardens.


Caroline Elliot, Product & Marketing Director, said: “After evaluating everything, from consumer purchasing behaviour to favoured retailer for planter shopping, we built a clear vision of how and why certain planters continue to hit the mark. Through this, we could see an obvious gap and we were only too happy to fill it! Apta’s heritage speaks for itself, and through ‘Lightweight’ we can create a new direction for the brand, bringing it to more gardeners and helping our retail partners to offer a more comprehensive and profitable planter proposition.”


Created in partnership with rotational moulding specialists, formwerk, Apta Lightweight represents a new generation of plastic pots. Exceptionally lightweight, packed with user benefits and supported by a five-year guarantee, Apta Lightweight offers two trend-led collections for the 2024 season: Weben and Beton.


Apta Lightweight – key information

  • 10-year guarantee
  • 100% recyclable and manufactured from recycled materials
  • Ultra lightweight
  • Available in three colourways: grey, black and sand
  • Weben –meaning ‘woven’ offers three pot styles, including bowl and tall planter designs
  • Beton –meaning ‘concrete’ offers four pot styles, including tall planters, cube and cone designs
  • Suitable for indoor and outdoor usage
  • UV and frost-resistant
  • Manufactured using first-class, energy-efficient production methods


Facebook Twitter LinkedIn Digg Yammer