Primeur are excited to showcase a number of fresh innovations for 2026, with a range of new products that combine sustainability, style and practicality for both the home and garden.

Our raised beds are a brand-new concept designed for today’s gardeners. Made from recycled materials, this patented panel system is simple to assemble and incredibly durable – the perfect container for growing fruit, vegetables or flowers.

The new Essential Planter range delivers affordable style without compromise. Lightweight yet hard-wearing, these planters are built to withstand the elements. With a choice of sizes and designs, they’re versatile enough for balconies, patios and garden borders alike.

Building on our successful collaboration with wildlife artist Bree Merryn, 2026 sees the introduction of new formats in our best-selling categories – including a larger promotional washable mat and a new luxury size. These machine-washable indoor mats combine Bree’s much loved animal illustrations with everyday practicality, bringing colour, character and artistry into the home.

For 2026, Primeur continues to champion sustainability, innovation and design – delivering collections that inspire gardeners, delight consumers, and strengthen retail sales.

We are extremely proud that our National Garden Scheme Queens Landing Luxury Washable Doormat won a Best New Product award at Glee this year. More than just a mat, it also supports a cause close to many gardeners’ hearts, with a donation from every sale helping raise money for vital nursing and health charities. Stylish, meaningful and commercially strong, it is a standout addition to any retailer’s range.

Primeur

01274 51880

www.primeur.co.uk