2024 will see Primeur launch an exciting new recycled material innovation alongside new additions to its multi award-winning ranges.
As the new season approaches, Primeur will continue to provide retailers with a wealth of opportunities for the new wave of ethical consumers with sustainable solutions that are both a moral imperative and a commercial necessity. One of the most exciting developments is the manufacturer’s expansion into other recycled materials as it seeks to repurpose more waste than ever before whilst maintaining the USPs that have become synonymous with its products, including weatherproof, UV-stable, lightweight, and virtually indestructible.
Launching for season 2024 will be an addition to the ever-popular Tierra Verde planter collection. These new planters will be made from recycled polymer, and through this unique material innovation, fresh new colourways will join the line-up of this bestselling range.
Managing Director, Jenny Douthwaite said: “With continuous development in sustainable technology, we can bring a raft of new eco-friendly gardening products to market. Our ranges are constructed from recycled waste materials which help ‘green’ consumers find some of the most truly environmentally conscious products available on the market today.”
A range of recycled rubber paving tiles is also set to launch in the new year. These will be available in three colour options – black, red and green, and two sizes, 100x100cm and 50x50cm, to provide versatility and choice dependent on consumer usage.
Primeur’s existing deck tile range will also grow with a new, thicker tile - Arista tiles – made available in a parquet or wood grain design.
Finally, based on retailer feedback, the recycled rubber planters will also see new larger designs added with the all new Cello Serenity, Whiskey Barrel and Alto designs.
Primeur – additional support
Primeur’s retail customers can also rest assured that the company is focused on supplying products when they are most needed, supported by sufficient UK-based stock and short lead times throughout the season.
Retailers seeking in-store merchandising solutions will also enjoy the company’s carefully curated merchandise units, including wooden displays with waterproof signage, pallet skirts showing features and benefits, and indoor display units for planters and BBQ mats.
With some areas covered by a sales rep, wholesaler availability and dedicated account managers, someone is always available to help create a bespoke range to suit any customer base.