GIMA New Product Digest Autumn 2023

In This Issue
Welcome to the 2023 Autumn Edition of the GIMA New Product Digest
A-Z listing of GIMA New Product Directory Advertisers
Read the GIMA New Product Digest Autumn 2023 in online A4 page turner format too
Altico push landscape and garden product boundaries for 2024
The AMES Companies – your partner of choice for season 24
AMES Tools – the new ‘must-have’ tool brand
Apta Lightweight: A new chapter
AutoPot keep growing!
Azpects: Revolutionising porcelain patio installation
Bulldog Tools built on strength, heritage and reliability
Burgon & Ball launch four new RHS ranges
Carbon Gold: The Gold Standard
elho’s new indoor innovations set to help customers bring the outdoors in this autumn
EKJU: New contemporary garden furniture
Town & Country: A walk in the park
Evergreen Garden Care moves towards 100% peat-free
Fandango Fire Tools introduce new Scandinavian outdoor living products
New Fiskars range brings quality cooking to the great outdoors
Forest Garden launches new shed range
Greenkey: New products for 2024
Glee 2024: SAVE THE DATE
Handy 2024 Pre-Season Catalogue for 2024
Hozelock to introduce knitted hose range made from up to 70% recycled materials
GARDENA: Reach new heights with the StarCut pruning lopper
LBC Boots expands range with new colours
Honeyfields continue to nurture nature with their new Suet Range
Green Protect: Eco-conscious pest control
PlantWorks: Biofertilisers – The new generation
Primeur – entering a new chapter in sustainable products
Smart Garden Products: Autumnal Magic!
Sorbus International: Unlocking precision and excellence with ARS
Spear & Jackson: Sustainable solutions
Natural Plant Food Company: Nature’s superpower unlocks year-round garden health
Tramontina Mood Collection
Vitavia & Janssens: Every garden centre needs a greenhouse display site
Woodmansterne: Grow your cards sales sustainably
Zest: New products – the natural choice
Ecofective’s award-winning Organic Superfood range expands
Germie’s effortless seed starting kits
Johnsons’ Quick Lawn with Accelerator® is the best lawn seed formula yet
Qwickhose: The unique Wing-Lock hose connector that won’t pop off!
Vitax: Lots in store for 2024
Museums & Galleries: Drinking in style
Hug Rug: Perfect barrier mats for any home
BIP Candy & Toys: Grow your sweet sales
Kleen-Tex: Your ultimate source for premium matting solutions!
Woodlodge are driving innovation withlatest range developments
Abacus Cards: Improve your card sales with BBC household names
Durstons: Hit the right mark next season
Henry Bell: Wild bird care takes flight
HEX Living – UK manufacturing at its best
Protek packs a colour punch
RocketGro expands portfolio with exciting new launches
2023 GIMA Awards crown new winners
Sword of Excellence
GCA Supplier of the Year Award
Gardenex Export Achievement Award
HTA sponsored Sustainability Award
Garden Care – Sponsored by Decco
Growing, Planting Equipment and Sundries
Garden Tools, Machinery and Implements – Sponsored by eBay
Outdoor Leisure
Plants, Seeds and Bulbs
Garden Landscaping
Garden Clothing & Gifts
Pet Care, Aquatics and Wild Bird Care Products
Garden Lighting, Water Features & Ornamentation
Decorative Pots & Planters
Best Point of Sale Material
Best Sustainable Product Packaging
Best Marketing Communication & Social Media Award
GIMA presents £14,000 cheque to Greenfingers
Send us your news and great ideas

The GIMA New Product Digest 2021 has been brought to you by the Garden Trade News team at Potting Shed Press.


Contact us with your news.  Email GTN editor Trevor Pfeiffer:


or GTN Digital Editor Neil Pope: or call the GTN office on 01733 775700.

For advertising enquiries contact Alan Burdon:


Primeur – entering a new chapter in sustainable products
Opportunities for sustainable garden retailers


2024 will see Primeur launch an exciting new recycled material innovation alongside new additions to its multi award-winning ranges.


As the new season approaches, Primeur will continue to provide retailers with a wealth of opportunities for the new wave of ethical consumers with sustainable solutions that are both a moral imperative and a commercial necessity. One of the most exciting developments is the manufacturer’s expansion into other recycled materials as it seeks to repurpose more waste than ever before whilst maintaining the USPs that have become synonymous with its products, including weatherproof, UV-stable, lightweight, and virtually indestructible.


Launching for season 2024 will be an addition to the ever-popular Tierra Verde planter collection. These new planters will be made from recycled polymer, and through this unique material innovation, fresh new colourways will join the line-up of this bestselling range.


Managing Director, Jenny Douthwaite said: “With continuous development in sustainable technology, we can bring a raft of new eco-friendly gardening products to market. Our ranges are constructed from recycled waste materials which help ‘green’ consumers find some of the most truly environmentally conscious products available on the market today.”


A range of recycled rubber paving tiles is also set to launch in the new year. These will be available in three colour options – black, red and green, and two sizes, 100x100cm and 50x50cm, to provide versatility and choice dependent on consumer usage.


Primeur’s existing deck tile range will also grow with a new, thicker tile - Arista tiles – made available in a parquet or wood grain design.


Finally, based on retailer feedback, the recycled rubber planters will also see new larger designs added with the all new Cello Serenity, Whiskey Barrel and Alto designs.



Primeur – additional support

Primeur’s retail customers can also rest assured that the company is focused on supplying products when they are most needed, supported by sufficient UK-based stock and short lead times throughout the season.


Retailers seeking in-store merchandising solutions will also enjoy the company’s carefully curated merchandise units, including wooden displays with waterproof signage, pallet skirts showing features and benefits, and indoor display units for planters and BBQ mats.


With some areas covered by a sales rep, wholesaler availability and dedicated account managers, someone is always available to help create a bespoke range to suit any customer base.

Primeur Ltd

(01274) 518800

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