Westland Horticulture is tackling the challenges consumers face using peat free composts in containers and baskets with the launch of the brand-new Boost All Purpose Compost, specifically crafted to be the perfect partner to its Boost All Purpose Liquid Plant Feed.

Gardeners can say goodbye to the hassle of constant watering – an inconvenience faced by many consumers that use peat free compost.

Boost All Purpose Compost features patented West+2 Moisture Lock Technology™. This proprietary technology helps to retain and lock in moisture. The new compost also includes water-storing granules and a water management system that makes it easier for gardeners to rewet if it has been left to dry out. These guarantee optimal plant health, whilst combatting the inconvenience consumers face when attempting to keep their containers moist throughout the summer.

Innovation it at the heart of Westland, and following the success of Boost All Purpose Liquid Plant Food, which has been the fastest growing* plant food in the market, Westland is once again revolutionising the market with the new compost.

Understanding the importance of educating consumers to feed their plants when using peat free composts, Westland has crafted an eye-catching packaging and point-of-sale solution that encourages shoppers to consider purchasing feed at the same time as compost. The Boost All Purpose compost helps to keep plants hydrated. Boost All Purpose Liquid Feed has been proven to give gardeners 4x more blooms**. Together, these will help plants reach their full potential.

Speak to your Westland account manager or visit Westland Live to order new Boost All Purpose Compost.

*Boost All Purpose Liquid Plant Food is the fastest growing all-purpose plant food. Source: GfK Management Report 2022/23, Fertilisers, Plant Food, Non Straights Liquid.

**Bedding plants fed with Boost liquid plant food plants fed with Boost liquid plant food versus unfed.

WESTLAND HORTICULTURE

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