Miracle-Gro® has been helping UK gardeners grow bigger and more beautiful plants for over 35 years, but it’s not just plants we help to grow.

Miracle-Gro® is the number one garden care brand and consistently delivers category growth through its market leading product ranges, investment in new product innovation and advertising support, as well as industry-leading PR and online campaigns, partnering with celebrities and influencers to reach consumers at every stage of their shopping journey.

The Miracle-Gro® brand is worth over £69m RSV and achieved 14% growth in 2022 vs. 2019. In 2022 Miracle-Gro® delivered £9m of category growth (vs. 2019) with our new products adding £1.8m to the garden care category*.

With our research into consumer shopping habits, underpinned by our strong understanding of the category, we are confident that we are engaging with gardeners throughout every stage of their journey, and we are always looking ahead for category growth opportunities that benefit all of us.

New for 2023

Our full Miracle-Gro® liquid plant food range has moved to our iconic yellow bottle. Having the full range in yellow bottles enhances Miracle-Gro’s standout on fixture, provides a beacon for the plant food category and makes it easier for shoppers to find the best product to meet their needs helping to increase conversion at fixture.

We look forward to working together in the future and enabling all gardeners to keep growing.

To find out more about Evergreen Garden Care’s product range visit evergreentrade.co.uk

*Source: GfK Total Garden Care Market, MAT September 2022 

Miracle-Gro® is a registered trademark of OMS Investments and is used under license from OMS Investments.

Evergreen Garden Care

info@evergreengarden.com

Tel: 01276 401300