GIMA New Product Digest Autumn 2023

In This Issue
Welcome to the 2023 Autumn Edition of the GIMA New Product Digest
A-Z listing of GIMA New Product Directory Advertisers
Read the GIMA New Product Digest Autumn 2023 in online A4 page turner format too
Altico push landscape and garden product boundaries for 2024
The AMES Companies – your partner of choice for season 24
AMES Tools – the new ‘must-have’ tool brand
Apta Lightweight: A new chapter
AutoPot keep growing!
Azpects: Revolutionising porcelain patio installation
Bulldog Tools built on strength, heritage and reliability
Burgon & Ball launch four new RHS ranges
Carbon Gold: The Gold Standard
elho’s new indoor innovations set to help customers bring the outdoors in this autumn
EKJU: New contemporary garden furniture
Town & Country: A walk in the park
Evergreen Garden Care moves towards 100% peat-free
Fandango Fire Tools introduce new Scandinavian outdoor living products
New Fiskars range brings quality cooking to the great outdoors
Forest Garden launches new shed range
Greenkey: New products for 2024
Glee 2024: SAVE THE DATE
Handy 2024 Pre-Season Catalogue for 2024
Hozelock to introduce knitted hose range made from up to 70% recycled materials
GARDENA: Reach new heights with the StarCut pruning lopper
LBC Boots expands range with new colours
Honeyfields continue to nurture nature with their new Suet Range
Green Protect: Eco-conscious pest control
PlantWorks: Biofertilisers – The new generation
Primeur – entering a new chapter in sustainable products
Smart Garden Products: Autumnal Magic!
Sorbus International: Unlocking precision and excellence with ARS
Spear & Jackson: Sustainable solutions
Natural Plant Food Company: Nature’s superpower unlocks year-round garden health
Tramontina Mood Collection
Vitavia & Janssens: Every garden centre needs a greenhouse display site
Woodmansterne: Grow your cards sales sustainably
Zest: New products – the natural choice
Ecofective’s award-winning Organic Superfood range expands
Germie’s effortless seed starting kits
Johnsons’ Quick Lawn with Accelerator® is the best lawn seed formula yet
Qwickhose: The unique Wing-Lock hose connector that won’t pop off!
Vitax: Lots in store for 2024
Museums & Galleries: Drinking in style
Hug Rug: Perfect barrier mats for any home
BIP Candy & Toys: Grow your sweet sales
Kleen-Tex: Your ultimate source for premium matting solutions!
Woodlodge are driving innovation withlatest range developments
Abacus Cards: Improve your card sales with BBC household names
Durstons: Hit the right mark next season
Henry Bell: Wild bird care takes flight
HEX Living – UK manufacturing at its best
Protek packs a colour punch
RocketGro expands portfolio with exciting new launches
2023 GIMA Awards crown new winners
Sword of Excellence
GCA Supplier of the Year Award
Gardenex Export Achievement Award
HTA sponsored Sustainability Award
Garden Care – Sponsored by Decco
Growing, Planting Equipment and Sundries
Garden Tools, Machinery and Implements – Sponsored by eBay
Outdoor Leisure
Plants, Seeds and Bulbs
Garden Landscaping
Garden Clothing & Gifts
Pet Care, Aquatics and Wild Bird Care Products
Garden Lighting, Water Features & Ornamentation
Decorative Pots & Planters
Best Point of Sale Material
Best Sustainable Product Packaging
Best Marketing Communication & Social Media Award
GIMA presents £14,000 cheque to Greenfingers
Send us your news and great ideas

The GIMA New Product Digest 2021 has been brought to you by the Garden Trade News team at Potting Shed Press.


Contact us with your news.  Email GTN editor Trevor Pfeiffer:


or GTN Digital Editor Neil Pope: or call the GTN office on 01733 775700.

For advertising enquiries contact Alan Burdon:


AMES Tools – the new ‘must-have’ tool brand


Combining more than 250 years of worldwide, market-leading tool expertise, the all-new AMES Tool brand epitomises style and function and is set to reignite gardeners’ passion for their beloved tools.


Launched exclusively ahead of the 2024 season, this latest offering from the AMES Companies – made up of essentials for digging, cultivating, planting, lawn care and so much more – represents one of the most comprehensive and carefully-curated lawn and garden tool portfolios to hit the market in several years.


Featuring both carbon (24 SKUs) and stainless-steel (26 SKUs) options, AMES Tools is poised to become synonymous with incredible quality and breadth of range. Careful consideration and in-depth market research have created an offering that combines value, performance, and functionality to create a tool suitable for a full calendar of lawn and gardening jobs.



Through advanced manufacturing processes, AMES Tools has also created a new vision for carbon steel tools. Previously considered the entry-level material, carbon will be repositioned by the brand as the new go-to for consumers who want a tool that looks great but promises a lifetime of use for a lower price tag – a retail proposition that no other manufacturer can boast.


Elsewhere, the newly appointed AMES Tools brand ambassador, TV’s David Domoney, will help to inspire and educate consumers through thoughtful multi-platform marketing and sales support. Innovative point of sale – from back wall displays and free-standing solutions to promotional FSDUs – will provide retailers with multiple configurations, creating displays that best work within the available footprint.



There are many reasons why AMES Tools represents such an exciting prospect for the garden and lawn tool market. Key highlights include:

 BUILT TO LAST: Within the carbon steel range, stamped heads made from one piece of tempered steel say goodbye to weld points to increase rigidity and longevity.

• MARKET FIRSTS: Look out for the UK’s first Comfort Step™ for increased power and leverage when digging, whilst FSC-certified ash wooden handles offer the ultimate permanency. Maximum Capacity: 45% more leaves can be collected, thanks to the unique arch design of the Extra Wide Leaf Rake.

• STRENGTH WHERE IT’S NEEDED MOST: Double rivets and longer shank not only create an improved head-to-handle ratio but, more importantly, add up to 45% additional strength for forks and spades in both ranges.

• REPEAT SALES & OPTIMISED GIFTING: The styling also lends itself well to creating a more collectable offering – with the stamped AMES logo taking centre stage – ideal for encouraging repeat sales through the seasons, with particular emphasis on critical gifting periods.

• 15-YEAR GUARANTEE: Every product comes complete with a 15- year guarantee and on-tool batch stamping, representing AMES’ assurance in what it is bringing to market.


AMES Tools

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