It’s a new year, spring is upon us and Johnsons Lawn Seed – the UK’s largest and most historic supplier of lawn seed – unveils new digitalised packaging to help the new generation of tech-savvy gardeners to find their way to the perfect variety of seed. 

In a major upgrade for the increasingly digitalised world, Johnsons Lawn Seed is now offering even more in the way of customer support and education with scannable QR codes on the front and back of all their grass seed boxes. The packaging retains Johnsons’ distinctive and instantly recognisable branding whilst incorporating the new technology designed to facilitate the customer experience.

All a customer has to do is scan the ‘How to Chose Your Lawn Seed’ code on the front of the box with their smart device, and they can access information that will help them find the best lawn seed for their specific requirements. The fun doesn’t end there as a second code for ‘Hints and Tips’ has been put on the back boxes, enabling customers to access invaluable advice on preparing ground for seeding and sowing grass seed for optimum results.

The packaging for different varieites of seed, which are colour-coded according to type, also now feature simplified instructions and a useful lawn sowing calendar, so their most pressing questions are at customers’ fingertips at the point of sale.

Consumer Manager for Johnsons Lawn Seed, Guy Jenkins, says: “With the majority of people now seemingly glued to their smart phones, making use of sorts of apps for all sorts of everyday tasks and keen to do research online before making a purchase in store, we feel that digitalised packaging is a now must for our Lawn Seed. 

“This is an essential update for our garden centre customers and other retailers who want to ensure their customers have access to as much expert knowledge as they need before making a purchase. We are therefore delighted to present our new and enhanced packaging, which will help retailers capitalise on the growing trend for a more digital world.”

Find out more

To find out more about Johnsons Lawn Seed products please visit http://www.johnsonslawnseed.com/product-range.aspx

DLF Seeds

E-mail: gjenkins@dlf.co.uk

T: 01386 791113