GIMA New Product Digest Autumn 2023

In This Issue
Welcome to the 2023 Autumn Edition of the GIMA New Product Digest
A-Z listing of GIMA New Product Directory Advertisers
Read the GIMA New Product Digest Autumn 2023 in online A4 page turner format too
Altico push landscape and garden product boundaries for 2024
The AMES Companies – your partner of choice for season 24
AMES Tools – the new ‘must-have’ tool brand
Apta Lightweight: A new chapter
AutoPot keep growing!
Azpects: Revolutionising porcelain patio installation
Bulldog Tools built on strength, heritage and reliability
Burgon & Ball launch four new RHS ranges
Carbon Gold: The Gold Standard
elho’s new indoor innovations set to help customers bring the outdoors in this autumn
EKJU: New contemporary garden furniture
Town & Country: A walk in the park
Evergreen Garden Care moves towards 100% peat-free
Fandango Fire Tools introduce new Scandinavian outdoor living products
New Fiskars range brings quality cooking to the great outdoors
Forest Garden launches new shed range
Greenkey: New products for 2024
Glee 2024: SAVE THE DATE
Handy 2024 Pre-Season Catalogue for 2024
Hozelock to introduce knitted hose range made from up to 70% recycled materials
GARDENA: Reach new heights with the StarCut pruning lopper
LBC Boots expands range with new colours
Honeyfields continue to nurture nature with their new Suet Range
Green Protect: Eco-conscious pest control
PlantWorks: Biofertilisers – The new generation
Primeur – entering a new chapter in sustainable products
Smart Garden Products: Autumnal Magic!
Sorbus International: Unlocking precision and excellence with ARS
Spear & Jackson: Sustainable solutions
Natural Plant Food Company: Nature’s superpower unlocks year-round garden health
Tramontina Mood Collection
Vitavia & Janssens: Every garden centre needs a greenhouse display site
Woodmansterne: Grow your cards sales sustainably
Zest: New products – the natural choice
Ecofective’s award-winning Organic Superfood range expands
Germie’s effortless seed starting kits
Johnsons’ Quick Lawn with Accelerator® is the best lawn seed formula yet
Qwickhose: The unique Wing-Lock hose connector that won’t pop off!
Vitax: Lots in store for 2024
Museums & Galleries: Drinking in style
Hug Rug: Perfect barrier mats for any home
BIP Candy & Toys: Grow your sweet sales
Kleen-Tex: Your ultimate source for premium matting solutions!
Woodlodge are driving innovation withlatest range developments
Abacus Cards: Improve your card sales with BBC household names
Durstons: Hit the right mark next season
Henry Bell: Wild bird care takes flight
HEX Living – UK manufacturing at its best
Protek packs a colour punch
RocketGro expands portfolio with exciting new launches
2023 GIMA Awards crown new winners
Sword of Excellence
GCA Supplier of the Year Award
Gardenex Export Achievement Award
HTA sponsored Sustainability Award
Garden Care – Sponsored by Decco
Growing, Planting Equipment and Sundries
Garden Tools, Machinery and Implements – Sponsored by eBay
Outdoor Leisure
Plants, Seeds and Bulbs
Garden Landscaping
Garden Clothing & Gifts
Pet Care, Aquatics and Wild Bird Care Products
Garden Lighting, Water Features & Ornamentation
Decorative Pots & Planters
Best Point of Sale Material
Best Sustainable Product Packaging
Best Marketing Communication & Social Media Award
GIMA presents £14,000 cheque to Greenfingers
Send us your news and great ideas

The GIMA New Product Digest 2021 has been brought to you by the Garden Trade News team at Potting Shed Press.


Contact us with your news.  Email GTN editor Trevor Pfeiffer:


or GTN Digital Editor Neil Pope: or call the GTN office on 01733 775700.

For advertising enquiries contact Alan Burdon:


The AMES Companies – your partner of choice for season 24


From tools and planters to outdoor furniture and an aggregate brand that remains a market leader season after season, there a million reasons to make the AMES Companies your partner of choice as the 2024 garden season approaches, but let’s start with six…


The AMES Companies family of brands

NEW-FOR-2024 – AMES Tools – Combining more than 250 years of worldwide, market-leading tool expertise, the all-new AMES Tool brand – made up of essentials for digging, cultivating, planting, lawn care and so much more – represents one of the most comprehensive and carefully curated lawn and garden tool portfolios to hit the market in several years. Look out for carbon and stainless-steel collections, plus exclusive design details that set this range apart.


NEW-FOR-2024 – Apta Lightweight – The Apta Lightweight range consists of super sleek lightweight, frost and UV resistant. 100% recyclable pots and planters that can be used both indoors and out. Each pot is made using recycled materials and offers a 10-year guarantee. Apta Lightweight joins the wider Apta portfolio, which includes glazed, composite, terracotta, and indoor plants, plus the J. Chamberlain and outdoor collections. New additions elsewhere within the Apta brand include the Granito Cube, Trough and Egg Planters, extensions to Cotswold Stone, and new trend-led Tamworth Two-Tone Egg Planters.


Kelkay – Kelkay’s hugely popular offering, made up of paving, decorative aggregates, and landscaping accessories, will see new introductions join the line-up 2024. Look out for two new aggregate products, plus a new line of paving that will start new conversations around sustainable material usage. Elsewhere, Kelkay’s best-in-class merchandising solutions will welcome new updates to make products work even harder on the shopfloor. A key highlight will be a new multi-product merchandiser, which combines the presence of ‘horti grits’ from the Kelkay Horticultural Collection, plus Apta pots and plants to create the ultimate in cross-merchandising excellence.


La Hacienda – From firepits and fire baskets to chimeneas, pizza ovens and an electric heating offer like no other, La Hacienda is the go-to brand for all things outdoor living. For season 24, watch it bring to market merchandising solutions never before seen within garden retailing. New parasol heater FSDU’s will drive sales of this great pick-up line, whilst aspirational ‘room set’ displays will highlight a new way to display products in-store. Finally, new lifestyle imagery and updated digital assets will be made available to help retailers educate and inspire consumers via social media and in-store.


Woodshaw – From table sets, garden seating, arbours, shelters and essentials, such as a wheelie bin shelter and log store, all Woodshaw products are backed by traditional techniques, expert knowhow, modern manufacturing facilities and a 20-year guarantee against rot. Additionally, with Kelkay’s complementary ranges available for cross category ordering, retailers can access everything they need to create lifestyle-driven sales instore.



Easy Fountain – Easy Fountain is perfectly positioned to support retailers that are looking to maximise water feature sales. Ahead of season 24, Easy Fountain will see further extensions to its four unique collections – Modern, Traditional, Natural, and Distinctive – including eight new plug-and-play solutions, including new monolith designs, and a product hierarchy that will increase impulse sales potential.


The AMES Companies

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