From tools and planters to outdoor furniture and an aggregate brand that remains a market leader season after season, there a million reasons to make the AMES Companies your partner of choice as the 2024 garden season approaches, but let’s start with six…
The AMES Companies family of brands
NEW-FOR-2024 – AMES Tools – Combining more than 250 years of worldwide, market-leading tool expertise, the all-new AMES Tool brand – made up of essentials for digging, cultivating, planting, lawn care and so much more – represents one of the most comprehensive and carefully curated lawn and garden tool portfolios to hit the market in several years. Look out for carbon and stainless-steel collections, plus exclusive design details that set this range apart.
NEW-FOR-2024 – Apta Lightweight – The Apta Lightweight range consists of super sleek lightweight, frost and UV resistant. 100% recyclable pots and planters that can be used both indoors and out. Each pot is made using recycled materials and offers a 10-year guarantee. Apta Lightweight joins the wider Apta portfolio, which includes glazed, composite, terracotta, and indoor plants, plus the J. Chamberlain and outdoor collections. New additions elsewhere within the Apta brand include the Granito Cube, Trough and Egg Planters, extensions to Cotswold Stone, and new trend-led Tamworth Two-Tone Egg Planters.
Kelkay – Kelkay’s hugely popular offering, made up of paving, decorative aggregates, and landscaping accessories, will see new introductions join the line-up 2024. Look out for two new aggregate products, plus a new line of paving that will start new conversations around sustainable material usage. Elsewhere, Kelkay’s best-in-class merchandising solutions will welcome new updates to make products work even harder on the shopfloor. A key highlight will be a new multi-product merchandiser, which combines the presence of ‘horti grits’ from the Kelkay Horticultural Collection, plus Apta pots and plants to create the ultimate in cross-merchandising excellence.
La Hacienda – From firepits and fire baskets to chimeneas, pizza ovens and an electric heating offer like no other, La Hacienda is the go-to brand for all things outdoor living. For season 24, watch it bring to market merchandising solutions never before seen within garden retailing. New parasol heater FSDU’s will drive sales of this great pick-up line, whilst aspirational ‘room set’ displays will highlight a new way to display products in-store. Finally, new lifestyle imagery and updated digital assets will be made available to help retailers educate and inspire consumers via social media and in-store.
Woodshaw – From table sets, garden seating, arbours, shelters and essentials, such as a wheelie bin shelter and log store, all Woodshaw products are backed by traditional techniques, expert knowhow, modern manufacturing facilities and a 20-year guarantee against rot. Additionally, with Kelkay’s complementary ranges available for cross category ordering, retailers can access everything they need to create lifestyle-driven sales instore.
Easy Fountain – Easy Fountain is perfectly positioned to support retailers that are looking to maximise water feature sales. Ahead of season 24, Easy Fountain will see further extensions to its four unique collections – Modern, Traditional, Natural, and Distinctive – including eight new plug-and-play solutions, including new monolith designs, and a product hierarchy that will increase impulse sales potential.
The AMES Companies