In recent years, Primeur has become synonymous with creating highly functional yet innovative garden landscaping products, all of which are made from 100% recycled rubber crumb – breathing new life into rubber tyres that would otherwise languish in landfill where they’d take over 80 years to decompose.

The latest addition to the Primeur portfolio is the Mower Edge Border. This innovative border is designed to make grass cutting a breeze thanks to the L-shaped design which enables a mower to run true along the lawn border. This alignment means that grass can be cut clean against the edge without leaving a line for which a strimmer would be required, making grass cutting a quicker and more efficient process. Each Primeur Mower Edge Border comes complete with spikes for installation, and the flexible recycled rubber material – like all of Primeur’s EZ Borders - can curve to fit the shape of any border design, whilst the scalloped edge design offers a contemporary look to any garden.

The newness doesn’t stop there!

Primeur’s award-winning Tierra Verde self-watering planter collection will see a new steel grey colourway added to the square Citadelle planter and 15cm trough planter – music to the ears of garden retailers no doubt as both styles flew off the shelves during the early 2022 season.

Over in the Easy Tile decking range, new introductions will include extra-large 45x45cm ‘Extreme’ Tiles and 45x45cm Cosmopolitan Decking tiles, plus edging and corners to fit the new extra-large sizes for a seamless fit.

Recycled rubber that won’t let you down

As well as looking great in any garden and giving a great big tick to the eco-friendly box, the recycled tyre crumb material makes Primeur products incredibly flexible and durable (they’re virtually indestructible!), non-toxic, easy to clean and maintain, resistant to mould and mildew, insulating for plant roots during winter, lawnmower and strimmer safe, crack-resistant, UV resistant, lightweight, easy to install and move around in both the garden and retail setting so no more breakage and wastage costs.

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To find more about Primeur’s range, please contact the team on 01274 518800, email sales@primeur.ltd.uk or visit www.primeur.co.uk