GIMA Digest 2021

In This Issue
Welcome to the digital edition of the GIMA New Product Digest 2021
A-Z listing of GIMA New Product Directory Advertisers
Read the GIMA New Product Digest 2021 in on-line A4 page turner format too
Apta expands its bestselling ranges 
Block Blitz introduce 100% recyclable packaging
Burgon & Ball: strong partnerships and on-trend designs
Campingaz launches new gas barbecue collection
READYBLAZE – A safer firewood brand
New Autumn Lawn Treatment from DJ Turfcare
Johnsons Lawn Seed’s dog-resistant grass seed formula continues to drive innovation
EKJU introduce new quality garden table sets
elho taps into the trend of eco-consumerism
Evergreen Garden Care launch the biggest range of Peat Free growing media in Europe
Transforming the experience of growing Britain’s favourite crop with Forest Garden’s new Grow Bag Tray Container
New for 2021 - gardening for pollinators
Gardena's ClickUp offers wide variety of uses
LECHUZA self-watering planters - expand your range and earn more with the most popular brand in Europe among indoor planters
Glee Gathering brings industry together...digitally!
Quality feeds and wild bird accessories from Henry Bell
Something small is about to change the world
Hozelock’s Micro Reel has been given a makeover
Hygeia’s extended Nature Safe range offers retailers a comprehensive one-stop-shop backed by a strong environmental message
Fun caterpillar greenhouse from Johnsons
Kelkay invests in key promotions to support sales
La Hacienda expands bestselling ranges
LeisureGrow – NOMA, LG Outdoor and Petface showroom re-vamps welcome visitors virtually or in person
Urban garden feeders set to fly off the shelves
New formulations and packaging for Mr Fothergill's
Perfect for giving outdoor buildings new lease of life
Patio Black Spot Remover. Transforming Stonescapes and Garden Patios, Countrywide
Join the recycled rubber revolution
Show success for Primus at Glee with double award win
Be a cut above the rest: ARS launch new Anvil Secateurs
Southern Trident launches 'Garden Retail Response Unit'
The Solar Centre has your lighting needs covered
New and improved Vegebag from Vegepod
Green fingers unleashed in lockdown
Vitax feeds demand for organic 
Westland Horticulture: Making gardening dreams come true
Wildlife World recognised as leader in design and manufacture
Woodlodge expands product offering as Glee is brought to its Gloucestershire showroom
Award-winning new products from Zest 4 Leisure
About the GIMA New Products Digest 2021
GIMA Awards 2021
Get your own copy of GTN Xtra
Send us your news and great ideas

The GIMA New Product Digest 2021 has been brought to you by the Garden Trade News team at Potting Shed Press.

 

Contact us with your news.  Email GTN editor Trevor Pfeiffer: trevor@pottingshedpress.co.uk

 

or GTN Digital Editor Neil Pope: neil@pottingshedpress.co.uk or call the GTN office on 01733 775700.

For advertising enquiries contact Alan Burdon: alan@pottingshedpress.co.uk

 


 
Welcome to the digital edition of the GIMA New Product Digest 2021

2020 will no doubt go down in history for all the wrong reasons, but as an industry we can all be proud of our efforts to continue trading throughout the most challenging of conditions, and when demand for all of our products exceeded expectations. 

 

Despite the difficulties we all faced, our members have continued to invest in growth by developing new products, packaging and merchandising solutions for the garden retail channel.

 

To that end we are pleased to present you with this unique digital publication, dedicated to featuring our members new products ready for the 2021 spring summer season...

 

Simon McArdle, GIMA President 2020/2021

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A-Z listing of GIMA New Product Directory Advertisers
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Read the GIMA New Product Digest 2021 in on-line A4 page turner format too

 

The GIMA New Product Digest 2021 has been published in A4 magazine format on-line as well as this e-mail newsletter format...

Read the On-line A4 page turner edition here
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Apta expands its bestselling ranges 

Following a highly successful season, Apta’s J.Chamberlain & Co brand sees a new flagship range of glazed planters added for 2021, all backed with a 10-year guarantee...

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Block Blitz introduce 100% recyclable packaging

Paving perfection! Multi award winning, eco-friendly paving treatments from Block Blitz...

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Burgon & Ball: strong partnerships and on-trend designs
‘RHS Gifts for Gardeners’ British Meadow

This autumn Burgon & Ball launches new ranges to help retailers make the most of key market trends, with collaborations with high-profile names increasing the reach and appeal for consumers...

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Campingaz launches new gas barbecue collection

New for 2021, Campingaz® launches the Select, Premium and Onyx ranges of 3 and 4 burner gas barbecues, offering fresh styling, innovative new technologies and unique features to enhance the consumer’s barbecuing experience...

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READYBLAZE – A safer firewood brand

Winterfuel experts Dizmezs Ltd are launching READYBLAZE, a new firewood brand for the UK Garden Centre market...

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New Autumn Lawn Treatment from DJ Turfcare
 

 

 

DJ Turfcare – UK supplier of the organic-based Viano ranges – has brought to market a new Autumn Lawn Treatment to help drive sales during this pivotal time for lawns pre-winter...

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Johnsons Lawn Seed’s dog-resistant grass seed formula continues to drive innovation

Launched to the market to critical acclaim in 2019, Johnson Lawn Seed’s Tuffgrass with Dog Patch Resistance is continuing to ignite sales of the lawn seed category thanks to its unrivalled innovation and ability to deliver rapid and tangible results for lawn owners, with the company reporting a sales increase of over 50% since its launch...

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EKJU introduce new quality garden table sets

One of Europe’s biggest manufacturers of timber garden furniture, EKJU Ltd, are continuing their surge into the 2021 season with beautiful new garden furniture products...

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elho taps into the trend of eco-consumerism

Leading Dutch pot manufacturer, elho, has launched its new 2021 collection to help people surround themselves with nature. With sustainability dominating the news, and an estimated 60% of the world’s population living in cities by the end of this decade, elho wants to bring greenery into people’s homes and support them in taking care of their plants...

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Evergreen Garden Care launch the biggest range of Peat Free growing media in Europe

At Evergreen Garden Care, we are committed to helping gardeners grow their own green oasis while protecting the environment. That’s why we are proud to introduce the launch of the largest range of Peat-Free growing media in Europe. As gardeners move to peat free alternatives, we have made this transition as simple as possible, offering alternatives in brands they recognise across all their growing needs...

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Transforming the experience of growing Britain’s favourite crop with Forest Garden’s new Grow Bag Tray Container

Tomatoes are Britain’s most popular grow-your-own crop and are likely to be the first produce any proud new gardener will experience growing. The new Grow Bag Tray Container from Forest Garden is designed around the dimensions of a standard grow bag tray and grow bag.

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New for 2021 - gardening for pollinators

G Plants have launched a new range of Easy Gardening products, in the form of Seed Bombs. Simply scatter, water and await natural wild flower displays to attract pollinators throughout the season...

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Gardena's ClickUp offers wide variety of uses

The GARDENA ClickUp range includes decorative elements for every season: from a stylish flower bowl for spring to an elegant torch for cool autumn evenings...

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LECHUZA self-watering planters - expand your range and earn more with the most popular brand in Europe among indoor planters

The good news: the annual dynamics of the search for the LECHUZA brand in Google is characterised by a twofold increase of the interest in the brand...

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Glee Gathering brings industry together...digitally!

Glee went digital on September 15-16 2020 with the launch of its very first virtual forum. Created in response to visitor and exhibitor demand, Glee Gathering was designed to bring our industry together, even when we were physically apart...

 

The winners of the Glee New Product Awards can be found here.

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Quality feeds and wild bird accessories from Henry Bell
 

 

Henry Bell Wild Bird Care blends tradition with expertise and innovation to create quality feeds and wild bird accessories. For the new season the company has introduced the Sterling Collection that will bring key style notes into the garden and is designed to enable and enhance garden bird’s wellbeing...

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Something small is about to change the world

 

Hexafly, an award-winning company based in Ireland distributing across Europe, has developed ground-breaking technology that enables the company to breed the Black Soldier Fly to produce a range of natural sustainable products. HexaFrass is the one for gardeners and growers...

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Hozelock’s Micro Reel has been given a makeover

The new look Micro Reel has an original ‘Click & Go’ design. Simply ‘click’ the connector onto the tap and let the rotating drum unwind the hose as you walk. The integrated handle makes rewinding the hose quick and easy. You can water at any length by walking out the exact amount of hose required, or wind it off the reel for greater flexibility...

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Hygeia’s extended Nature Safe range offers retailers a comprehensive one-stop-shop backed by a strong environmental message

There is no question that consumers are demanding more from their gardening products, with eco-friendly, organic, chemical-free and vegan all buzzwords that are shaping consumer spend. One company which has worked to tap into this ever-growing sales opportunity is Hygeia with its Nature Safe range...

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Fun caterpillar greenhouse from Johnsons

It’s easy for children to start plants off in their very own fun caterpillar greenhouse (RRP £11.00), this new addition to the popular Little Gardeners range from Johnsons includes everything needed for children to learn how to sow seeds and look after them as they grow, following simple steps...

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Kelkay invests in key promotions to support sales

Kelkay is putting more commitment behind its bestselling products and continues to invest in key promotions, ensuring customers are geared up to sell all season long. Look out for the new weed blocker value pack that offers great savings...

 

The Borderstone Abbey Paving range

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La Hacienda expands bestselling ranges

The range of new products in the outdoor heating and cooking range includes the Salona multi-function pizza oven, which offers great value for money with features such as collapsible shelves for ease of storage and handy utensil hooks...

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LeisureGrow – NOMA, LG Outdoor and Petface showroom re-vamps welcome visitors virtually or in person

With a positive outlook on 2021 furniture, outdoor lighting and barbecue sales, the LeisureGrow teams have been working hard to ensure that the new catalogue launches for NOMA and Petface are as exciting as ever too. With new showroom re-vamps, complete virtual showroom tour across all the brands, and impressive LeisureGrow double decker bus out on the road, you don’t need to miss out on the exclusive new catalogue of products, with NOMA 2021 coming soon...

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Urban garden feeders set to fly off the shelves

 

New to the Honeyfield’s range, urban garden feeders from Marriages Specialist Food are modern and have a sleek black finish. Their quick release lids enable easy filling and re-filling and a quick twist release base allows for efficient cleaning...

 

 

 

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New formulations and packaging for Mr Fothergill's
 

Mr Fothergill’s range of high quality grass seed benefits from new formulations and new packaging for this season. The packaging aims to clearly show consumers which one is best for their needs....

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Perfect for giving outdoor buildings new lease of life

Onduline, world leaders in lightweight materials for roofing, believes that the sudden spike in interest for DIY and gardening is just the beginning and will continue into 2021...

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Patio Black Spot Remover. Transforming Stonescapes and Garden Patios, Countrywide

Patio Black Spot Remover removes those black and white lichen spots and completely restores the original colour and appearance to any kind of stonework inclusing patios, paths and terraces, and now, stone ornaments...

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Join the recycled rubber revolution

Primeur is leading the charge for sustainable material usage, with recycled rubber its ‘weapon’ of choice. The company’s multi-award-winning Eco Garden range – made up of self-watering Tierra Verde planters, stepping-stones, garden borders and decking tiles – has been saving tonnes of rubber tyres from reaching landfill where they’d take upwards of 80 years to decompose...

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Show success for Primus at Glee with double award win

Despite the event being virtual, Primus records show success at Glee which they believe is due to the quality and mix of the new products launched and to the new sales team of nine that are now on-board to steer the brand towards further growth across the UK...

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Be a cut above the rest: ARS launch new Anvil Secateurs

The ARS range of secateurs is dominated by Bypass models and up until this year (2020) had never offered the Anvil alternative. Now you can get your hands on some of the best performing Anvil Pruners on the market! Here we will look at differences and benefits of each design and where you can use each model in your own gardens...

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Southern Trident launches 'Garden Retail Response Unit'

Southern Trident are introducing a new Garden Retail Response Unit, a version of their showroom on wheels. The unit will visit clients at their own offices or premises, and demonstrate the entire new Coco and Coir range, show examples of available merchandising and dispense samples...

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The Solar Centre has your lighting needs covered

With an extensive range of fantastic solar wall lights, spotlights, post lights, security lights, decorative lights and more, the Solar Centre have got you and your customers covered...

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New and improved Vegebag from Vegepod

From the creators of Vegepod comes the new and improved Vegebag, awarded the 2020 RHS Garden Product of the Year...

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Green fingers unleashed in lockdown

Vitavia have never been as busy as during these past six months, and the company say it has been lovely to help so many during this worrying and unprecedented time, to set up and begin a new and healthier lifestyle by opting for a greenhouse from their comprehensive range...

 

For the keen gardener with ample space – Sirius 1300 black

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Vitax feeds demand for organic 

Vitax has invested in a new organic range for 2021 in response to demand for gardening products which are environmentally-friendly, but still pack a punch...

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Westland Horticulture: Making gardening dreams come true

Here at Westland Horticulture we want to make everyone’s garden and gardening dreams come true. We are for all gardeners today, and we provide the tools for their success. We are for all gardeners tomorrow, by delivering a comprehensive green growth plan...

Growing Success Organic Insecticides

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Wildlife World recognised as leader in design and manufacture

Wildlife World's efforts to produce innovative and valuable nesting habitats and feeders for birds, mammals, amphibians and insects are benefiting wildlife and eco-systems, and its commitment to original product features has gained the company an enviable reputation as a leader in both design and manufacture...

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Woodlodge expands product offering as Glee is brought to its Gloucestershire showroom

Woodlodge’s flagship Heritage Garden Pottery range is to be extended for 2021 with the addition of striking new lines and limited-edition designs – featuring novel materials and unique finishes that elevate the iconic collection’s sales appeal...

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Award-winning new products from Zest 4 Leisure

Zest 4 Leisure, an award winning British family-run company, designs and manufactures FSC® certified timber garden furniture, swings, decorative garden structures and a wide range of fencing...

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