Winner: Westland Horticulture - Peckish 'Colour in Your Garden' campaign

Finalists: Westland Horticulture - The Westland Garden newspaper, Evergreen Garden Care - Miracle-Gro “Have yourself a Gro-ment” campaign, GARDENA UK - Grow With GARDENA

About the winner: Peckish launched its biggest ever media campaign on TV on Christmas Day 2023. ‘Colour in Your Garden’ was a multiplatform campaign with a £1.5m investment that reached over 25 million consumers. In the new creative, viewers are treated to a spectacular show of the vibrant colours of wild birds enjoying being fed with Peckish. The captivating scenes encapsulate the essence of Peckish, revealing how the brand truly does bring everyone closer to nature in a sustainable way, and highlights the joy of wild bird feeding.

What the judges said: “A beautifully crafted and engaging multi-channel campaign seen by 25 million consumers.”