Workshop session - Consumer dynamics in coffee: What’s driving the market and how to unlock commercial growth
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Coffee is big business. Really, really big business.
With a market valued at nearly £8bn in value and in continual growth, coffee is becoming ever more competitive on a weekly basis.
Consumer coffee consumption was unabated through the recession but consumer behaviour is changing - and understanding this is key to unlocking commercial benefits.
Andrew Jack, Head of Marketing at Matthew Algie, will take you through the macro dynamics in the market and some of the key trends within coffee – and importantly how to activate and commercialise these opportunities!
Book now The cost to HTA members is £325.00, plus VAT, which includes the two day conference, dinner and accommodation for single occupancy at The Belfry (£445.00, plus VAT for non-members). Single day only rates are also available for those who cannot attend the full conference. For more information and to book visit www.hta.org.uk/cateringconference
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