One of Primeur’s greatest strengths is its people. Passionate, dedicated and personable, the family-run business has recently welcomed a new management team following an exciting MBO. With this new generation steering the ship, backed by a team that has been in-house for decades, the knowledge that the team can share is unrivalled.

The full Primeur ‘family’ will be out in force at Glee (Hall 20, stand B22-C23) to talk retailers and buyers through the complete 2024 offering, and to wax lyrical about the many benefits that recycled rubber tyre crumb provides for all products in the portfolio.

The Primeur Team, from left to right: Jenny Douthwaite, Sarah McLafferty and Amy Hart.

Jenny Douthwaite is the Managing Director, having spent 20 years in the business.  Jenny heads up a workforce of 77 dedicated and long-serving staff, with her role being to lead and inspire every one of them to provide exceptional service to the customers.

National Account Managers, Sarah McLafferty and Amy Hart work alongside Jenny in the Sales Team, and with a combination of over 50 years of experience between them at Primeur, you can be assured you are in capable hands.

Sarah helps drive product development and thrives on showing customers the benefits of the Primeur portfolio.  Her long service to the company and has seen the business evolve to keep up with both customers’ and gardeners’ expectations.

Amy works closely with the garden centre buyers to ensure they have the best product ranges to suit their customer needs, and to drive volume and growth.  

At Primeur, building strong relationships with buyers, sharing product knowledge and market expertise, with an unwavering belief that people are the beating heart of the business, is what sets it apart.