In This Issue
GIMA award ‘tops off’ great year for roofing specialist Onduline
Standalone PoS makes it ‘EASY’ for garden centre retailers
Onduline making a stand for Alton Garden Centre
‘Clay tile’ look transforms top garden centre
Onduline: Making a huge difference!
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GIMA award ‘tops off’ great year for roofing specialist Onduline

Winning the garden landscaping category in the 40th anniversary GIMA awards was ‘a great way to end an outstanding year’, according to Paul Duffy, Managing Director of garden roofing specialist Onduline.,,,


 

Winning the garden landscaping category in the 40th anniversary GIMA awards was ‘a great way to end an outstanding year’, according to Paul Duffy, Managing Director of garden roofing specialist Onduline.

 

The company’s newly-introduced EASYLINE DIY roofing sheets was judged the winner by a panel of garden industry experts who praised it as ‘a versatile product, ideal for small projects’.

The award was presented during a glittering evening at the Celtic Manor Resort, Newport, hosted by entertainer and broadcaster Vernon Kay.

 

Paul said: “With people spending more leisure time in their gardens in the past 18 months it was the perfect time to introduce the garden retail sector to our lightweight, easy to use EASYLINE roofing sheets.

 

“It has created a prime new opportunity to attract value-conscious customers who are keen to upgrade their existing garden buildings sustainably, rather than face the expense of a brand-new building.

 

“The response from the trade has been extremely welcoming, with a host of garden independent centre retailers now stocking EASYLINE and interest is increasing all the time.”

At 100cm by 76cm, EASYLINE is a compact roofing system that is perfect for sheds, studios, pet shelters and other garden buildings and annexes.

 

 

It is available as an attractive free-standing PoS display that is simple to stock on a shop floor and which showcases the roofing sheets, accessories and fixings.

 

EASYLINE is available in several bright colours and compares favourably to traditional shed felt thanks to its 10-year waterproofing guarantee and ease of installation.

 

It is easy to transport and will fit inside the boot of an average family-sized car.

 

Each sheet is made of 50% to 60% recycled fibres and contains no hazardous substances, making it completely safe for people and family pets.

 

Paul added: “We have made a significant investment in growing our presence in the DIY and garden centre retail sectors this year, building strong relationships.

 

“This is bearing fruit in many different ways, and winning the GIMA award is a great way to end an outstanding year.” 

 

For more information on Onduline’s lightweight, eco-friendly and durable roofing solutions please visit www.onduline.co.uk.

 
Standalone PoS makes it ‘EASY’ for garden centre retailers

With the DIY craze showing no sign of slowing, Onduline has created an attractive free standing display showcasing its popular EASYLINE roofing sheets complete with accessories and fixings, that is ideal for garden centre and other leisure retailers...


 

With the DIY craze showing no sign of slowing, Onduline has created an attractive free standing display showcasing its popular EASYLINE roofing sheets complete with accessories and fixings, that is ideal for garden centre and other leisure retailers.

 

At 100 cm by 76 cm, EASYLINE is a compact roofing system that is perfect for sheds, studios, pet shelters and other garden buildings and annexes.

 

Easy to stock, easy to transport and easy to install

As a retail-friendly standalone pallet, it is simple to stock on a shop floor or in a trade store, and the EASYLINE sheets are  lightweight and can be easily fitted into the boot of a typical family car.

 

EASYLINE, is available in several bright colours and compares favourably to traditional shed felt thanks to its 10-year waterproofing guarantee and ease of installation.

 

Each sheet is made of 50% to 60% recycled fibres and contains no hazardous substances, making it completely safe for people and family pets.

 

Nisha Kumar, Head of Marketing for Onduline Building Products, said: “Recent research has confirmed; people are spending so much more time on DIY projects in their gardens it’s no wonder an increasing number of independent nurseries across the UK are choosing to stock EASYLINE.”

 

The display includes a QR code that, when scanned, leads the customer to a simple-to-follow installation video. 

 

For more information visit www.onduline.co.uk.

 

Onduline making a stand for Alton Garden Centre

When it comes to selecting new products to display in Essex’s largest garden centre, Andy Bunker, Director at Alton Garden Centre, knows all too well the importance that Point of Sale (PoS) displays can have on helping to drive sales and influence impulse purchases.  


 

When it comes to selecting new products to display in Essex’s largest garden centre, Andy Bunker, Director at Alton Garden Centre, knows all too well the importance that Point of Sale (PoS) displays can have on helping to drive sales and influence impulse purchases.  

 

Here, Andy talks about ONDULINE’s innovative approach to PoS and how the leading supplier of lightweight roofing sheets is helping Alton Garden Centre increase sales with its EASYLINE range. 

 

Currently celebrating its 50th year in business and recognised as one of the most prestigious garden centres in the South East, it’s no surprise that the directors of Alton Garden Centre are extremely selective with the choice of home and garden products that go on display. 

 

Stocking an extensive range of garden buildings, the company is famous for its award-winning displays, many of which they are able to create in-house to suit the design of the overall store. 

 

And one solution that has been given its own dedicated area in the garden centre is ONDULINE’s EASYLINE range, which is made up of lightweight and compact sheets and ridges that help improve the overall appearance and lifespan of a roof in comparison to traditional roof felt. 

 

As Alton Garden Centre comes to the end of its second season working with the lightweight roofing system manufacturer, it’s more apparent than ever that the EASYLINE range is becoming increasingly popular with Alton’s customers.

 

A compact and lightweight roofing system, EASYLINE is perfect for sheds, studios, pet shelters and other garden buildings and annexes and can be easily fitted into the boot of a typical family car.  The range is available in several bright colours and compares favourably to traditional shed felt thanks to its 10-year waterproofing guarantee and ease of installation.

With each sheet made of 50% to 60% recycled fibres and containing no hazardous substances, it makes it completely safe for people and family pets.

 

Along with the user-friendly qualities of the product, one of the key drivers for Alton Garden Centre’s success with EASYLINE has been ONDULINE’s PoS displays.

 

These attractive, striking and free-standing displays that showcase the range, complete with accessories and fixings, are ideal for garden centres and other leisure retailers because they are simple to stock on the shop floor.

 

Director of Alton Garden Centre, Andy Bunker, said: ‘’I was first introduced to ONDULINE’s EASYLINE range at the industry GLEE Awards.  As one of the judges of these prestigious awards, I’m lucky enough to gain a fantastic insight into a raft of new products and industry innovations, some of which we then can capitalise on within our garden centre. 

 

“Since introducing the EASYLINE range, sales of the product have gone from strength to strength.  Clearly demand for garden products throughout the pandemic has helped this, but our customers also like the fact that EASYLINE is lightweight and easy to cut and install.  On top on this, many also like its eco-credentials, which are becoming more and more important with today’s consumer.  

 

“The standalone PoS display units from ONDULINE have really helped drive sales too.  The displays look fantastic, with strong branding and clear communications, making a great impact on our customers and helping to influence impulse purchases. The displays also include a QR code that, when scanned, leads the customer to a simple-to-follow installation video. 

 

But it’s not just the standout PoS displays and the quality of the EASYLINE range that is helping drive growth, it’s also the way Alton’s expert team have got behind the product too. 

 

Andy continued: “At Alton Garden Centre, we are extremely proud to have a highly experienced and expert team on-hand to help our customers who really get behind the products that they can see the benefits of.

 

“From the outset, ONDULINE’s EASYLINE range has been one that both our staff and customers trust will serve them well, looking just as great on display as it will in their garden spaces.”

 

For more information on Onduline’s lightweight, eco-friendly and durable roofing solutions please visit www.onduline.co.uk.

‘Clay tile’ look transforms top garden centre

Replacing the old felted roofs with Onduline’s ONDUVILLA corrugated roofing tiles has ‘transformed’ the atmosphere at Preston Bisset Nurseries and Country Shop...


 

Replacing the old felted roofs with Onduline’s ONDUVILLA corrugated roofing tiles has ‘transformed’ the atmosphere at Preston Bisset Nurseries and Country Shop.

 

The family-run business in Buckingham initially used the ‘clay tile’ alternative, from Onduline Building Products, for a walkway that was erected to pro

mote the sale of Christmas trees.

 

But, according to manager Oak Richardson, they were so pleased with the new look they decided to extend the makeover to the rest of the nursery.

 

And, they have had so many enquiries from people impressed by the 500 square metres of new roofing they are planning to stock ONDUVILLA for customers.

 

 

Oak said: “The clay tile look is very attractive. It looks like tiles, you can only really tell the difference when you are close up. The nursery is surrounded by countryside and it fits right in with the rural setting, as if it has always been there. It has changed the whole atmosphere of the place.

 

“When we were installing it, I must have been asked 20 or 30 times a day ‘where can I get this, can you sell it to me’? We are really pleased.”

 

As with all Onduline roofing solutions, ONDUVILLA sheets are lightweight and easy to work with. They are also on trend with the current focus on sustainable building solutions, comprising 50% to 60% of recycled fibres, with no hazardous material.

 

With ONDUVILLA, installers can cover a building’s roof quickly and efficiently, in a practical and long-lasting way, providing an aesthetically pleasing, very durable, watertight solution.

In fact, Oak and a colleague carried out the installation themselves, finding the system ‘easy and simple to fit’ and completing the refurbishment in three days.

 

 

ONDUVILLA has a 15-year weatherproof guarantee and, containing no metal, it will never rust.

 

It also has the advantage of being suitable for shallow pitched roofs, down to 9°. With a weight of only 1.27 kg per tile and a thickness of 3 mm, the tiles give a lightweight, robust roof requiring minimum maintenance.

 

Preston Bissett Nurseries and Country Shop is run by Peter and Jacky Richardson and has been on its present four-acre-plus site in Bushey Lane since 1989. It has been listed as one of the top 26 garden centres and nurseries in the country."

 

 

Oak added: “The original buildings were former stables but now, with the addition of the ONDUVILLA roofing, they look like converted barns.”

 

The walkway erected in December is now The Pottery Barn, the car park has been resurfaced and there are plans to expand the shop and add an events building to host gardening workshops.

 

For more information on Onduline’s lightweight roofing solutions visit www.onduline.co.uk

Onduline: Making a huge difference!

If you need any more convincing on what a huge difference Onduline products can make to the appearance of garden buildings – and retailers' sales figures – take a look at this selection of 'before' and 'after' pictures...


If you need any more convincing on what a huge difference Onduline products can make to the appearance of garden buildings – and retailers' sales figures – take a look at this selection of 'before' and 'after' pictures...

 

 

 

 

For more information on Onduline’s lightweight roofing solutions visit www.onduline.co.uk

 
Bestsellers Top 50 charts every week

Every week GTN receives and analyses epos data from a number of UK garden centres to produce the GTN Bestsellers charts...


Every week GTN receives and analyses epos data from a number of UK garden centres to produce the GTN Bestsellers charts and weekly bestsellers sales tips.

 

The full charts which provide useful insight into product sales peaks, new trends and new link sales opportunities are published in the weekly GTN Xtra newsletter.

As the year goes on we give sales volume comparisons with 2018 as well as 2019 to allow your teams to see variations over a three year period.

 

Access is by subscription only.  For £145.00 per year you and your team can have access to the most up-to-date gardening sales analysis that has already helped many UK garden centres increase their sales.  To subscribe call 07973 504214, e-mail karen@pottingshedpress.co.uk or buy on-line using this link.

Highlights of the GTN Garden Products Bestsellers chart for last week are here

Highlights of the GTN Garden Plants Bestsellers chart for last week are here

 

Highlights of the GTN Wild Bird & Wildlife Bestsellers chart for last week are here

 

Highlights of the GTN Christmas Products Bestsellers chart for last week are here

 

WARNING the GTN Bestsellers Charts seriously improve the business of our subscribers.  Invest 15 minutes each week in improving your sales using the GTN Bestsellers charts and your turnover and customer satisfaction will improve too.

 

Get the GTN Bestsellers charts in full every week in the GTN Bestsellers newsletters for only £145.00.

GTN Bestsellers is the only industry source of weekly garden centre sales information, collating Epos data from centres with an aggregate turnover in excess of £100m.

Use the weekly Garden Products and Growing Media Top 50 sales volumes charts to plan your hotspot and other promotions and ensure you have the right products in stock to satisfy the needs of your customers.

For further information contact karen@pottingshedpress.co.uk or call 07973504214.

Buy your subscription today and start receiving the GTN Bestsellers charts this week.