With ecological concerns and rewilding dominating garden media, gardeners are increasingly looking to ‘wild’ their garden, with wildflowers, grasses and ferns featuring prominently in this new ‘rewilded’ aesthetic...

With Christmas arriving into stores as we read, many garden buyers are already planning ahead for the new spring season. Those looking for beautiful garden furniture, structures, and huge selection of garden ornaments and giftware - including decorative stakes, windchimes, planters, mirrors and more - need look no further than the Ascalon Design Spring 2023 catalogue...

With inflation on the rise and the cost-of-living crisis deepening as we move towards 2023, the industry is understandably nervous about investing in stocks of expensive garden furniture...

Beginning as a Gen-Z lead internet ‘aesthetic’, the ‘Cottagecore’ look is now a staple of interior and lifestyle trends, having been given a catalytic push by the Covid-19 pandemic. 

Although it can be easy to overlook the humble garden stake, it’s best not to underestimate the revenue-generating potential of a strong decorative stake offering in the garden centre. In fact, sales of garden stakes have been steadily increasing in recent years, and these products are now a crucial cornerstone of garden ornament and giftware sales...

With consumers increasingly focused on creating garden ‘rooms’, structural pieces provide the building blocks to fulfil this trend, leading to increased demand from consumers. Ascalon has recorded a marked growth in sales of their wrought iron garden structures - including arches, gates, tunnels, and gazebos - over the 2022 season, a trend which looks set to continue into 2023...

Decorated walls with paintings, mirrors, and art have been a staple of homes since time immemorial, but the same cannot necessarily be said for gardens and outdoor spaces. Although wall art has long been a feature of gardens, it has, until recently, been a relatively acquired taste rather than a garden staple...

From ‘bee hotels’ to pollinator seed packs, the gardening for wildlife movement has picked up huge momentum over the last few years, and environmental concerns are increasingly taking centre stage amongst garden consumers. This drive to protect insects such as bees and butterflies has led to a passion for pollinators which has permeated the design industry, driving a demand for bee and butterfly themed products across a range of categories...

For family-orientated Christmas decorations with garden-focused consumers in mind, look no further than Ascalon Design...