Miracle-Gro ‘Yellow Bottle Activation’ sees strong POS in stores across the UK
This Spring, Evergreen Garden Care launched their Miracle-Gro ‘Yellow Bottle Campaign’ with all customers across the UK to see strong point of sale appear in stores nationwide.
The campaign comes off the back of research that shows that 80% of people don’t feed their plants – which demonstrates a huge opportunity for the gardening industry to educate shoppers and teach them about the need to feed.
Since 1st Jan 2023, a staggering 575 yellow bottle stands and over 6,000 yellow bottle display units have been shipped and set up in stores across the country.
“It’s all about education and visibility in-store,” said Evergreen’s UK Head of Marketing, Rich Fisher. “In order to support our customers to get more plant food in shopper’s trolleys, point of sale needs to work to disrupt and get their attention.”
The campaign isn’t over, with more units still being shipped out every week.