Outdoor living and entertaining has become a huge trend over the past two years, whilst travelling further afield for socialising with friends and family has been more restricted. The market categories for garden furniture and barbecues as well as garden buildings and landscaping materials have all grown rapidly as customers seek to create new, relaxing and attractive spaces in the garden.
However, warm weather and long evenings outside are also perfect conditions for invading insects. Wasps, mosquitos, flies and ants can all spoil a perfect outdoor party if they get out of hand. So, it’s not surprising that the market for specialist outdoor insect control products seems to have grown rapidly over the past few years too.
ZeroIn Summer Insect Control is a complete range of poison-free insect controls and repellents designed exclusively for use outside. There’s a wide selection of Citronella based lines in a choice of fashionable colourways that reflect the trends in outdoor living and entertaining. The bright, vibrant ‘Beach Party’ range includes bucket candles and flares in a range of sizes and a mix of orange, turquoise and lime green. For customers seeking a calmer atmosphere, the whole range is also available in the cool pastel tones of the ‘Close to Home’ collection.
The range also includes some top selling volume lines like Citronella torches, battery powered ‘bug bats’ and the popular Fly Max Re-usable ready-baited Fly Traps. To keep insects from getting into the home, there’s also a range of insect blinds and curtains.
The Zero In range is also supplied in the unique Stack-a-pack bulk display format that allow retailers to quickly position stock in store in response to seasonal peaks in demand.
Nick Hood, Marketing Manager said “We think there’s a big opportunity for more sales of outdoor insect control products. Displayed close to the outdoor living category, these products present a great impulse purchase opportunity. That’s why we’ve made all the volume lines available in our new Stack-a-pack bulk displays that are quick and easy to position when needed.”
To find out more about the ZeroIn range go to https://www.stvuk.com/products/zero-in/fly
STV International Ltd
Forge House, Little Cressingham, Thetford, Norfolk, IP25 6ND, GB
Phone 01953 881580
Email info@stvuk.co.uk