There’s a new generation of garden lovers who have only recently discovered the pleasures of spending leisure time in their outdoor spaces and caring for plants.

They may never have used a garden sprayer or spreader before, so they represent a great new opportunity to grow the category.

The new Defenders range of spreaders and sprayers is designed to appeal to all gardeners, especially those novices who need simple, easy to use products.

Many customers are moving away from single use RTU sprayers and the Defenders range is made from durable, high-quality materials to give many years of serviceable life – and they’re all recyclable too.

On top of quality and value, the Defenders range has some unique product innovation too. Reaching tricky areas with a great quality sprayer is now easy thanks to the unique All-ways home & garden sprayers which work at all angles – even when upside down! And the cleverly designed Soda Bottle Sprayer turns a used drinks bottle into a fully adjustable sprayer, making it a great low-cost sustainable option

Nick Hood, Marketing Manager, said: “Sales of the Defenders range were very strong online during 2021 and we’ve seen some really great reviews from consumers. We want to make sure our retail partners now get to share in the success of this range and we’re offering some great trade discounts.”

To find out more about the Defenders range go to www.stvuk.com/defenders

STV International Ltd
Forge House, Little Cressingham, Thetford, Norfolk, IP25 6ND, GB

Phone 01953 881580                

Email info@stvuk.co.uk

Reaching tricky areas with a good quality sprayer is now easy thanks to the All-ways home and garden sprayers which works at all angles – even when upside down! They are available in a range of styles and sizes from a 500ml trigger spray up to a 2-Litre pressure spray version.

Often, gardeners are advised to ‘spray the underside of the leaves’ when treating for pests, which means many conventional sprayers are a big frustration! With All-ways multipurpose sprayers it’s much easier to reach those hard-to-treat areas – not only in the garden but around the home too.

The handy multi-use All-ways trigger sprayers have adjustable nozzles and a translucent tank, which makes it easy to see the contents for more accurate measuring and mixing. They’re suitable for small spraying tasks around the home, like misting houseplants or spraying cleaning solutions. They’re also robust enough to use out in the garden or in the workshop for bigger tasks too.

There are also two pressure sprayers available in the range which work equally well at any angle – especially useful when spraying the bottom of fence panels with wood stain or the wheels of the car with detergent. The corrosion-proof robust rigid tanks and adjustable brass nozzles make them an ideal multi-purpose pressure spray for home and garden use.

Prices start at RRP £4.99 for the 500ml trigger spray version, so they also represent great value.

To find out more about the Defenders range of home and garden sprayers and spreaders, and see our latest discounted trade prices, go to stvuk.com/defenders

STV International Ltd
Forge House, Little Cressingham, Thetford, Norfolk, IP25 6ND, GB

Phone 01953 881580               

Email info@stvuk.co.uk

Click here to watch the video.

One of the most notable trends we’ve observed in buying habits is the move towards poison-free solutions for pest control. We’ve been working hard in recent years to respond to this shift in consumer behaviour and 86% of our products are now entirely poison-free.

It’s also notable that more consumers are seeking completely non-lethal ways of ridding their homes of pests. There were more than 10 million uses of pest control products last year and 67% of those were non-lethal methods. We expect this trend to continue and our new product innovation pipeline is dedicated to finding more non-lethal and poison free product solutions.

The lockdowns of 2020 and 2021 saw a marked increase in demand for rodent control products and more than a 70% increase in sightings. Because we all spent more time at home during the day, there was more opportunity to observe rats going about their daily business. Pubs and restaurants were closed, so there was less rubbish and litter – and the rats seem to have moved in to people’s homes and gardens in search of alternative sources of food.

We’ve also noticed an increase in consumers seeking ways to control larger animals and birds in their gardens. Again, this is possibly driven partly by families spending more time outside at home whilst they have been unable to go to work or school, or travel away on holiday so easily. We have built our new vertebrate control range of products to respond to this emerging trend, making it easy to find welfare-friendly ways of eliminating unwelcome birds and mammals – including pigeons, cats, dogs, foxes and rabbits - from the garden.

Much of the recent increase in consumer activity took place online, and a large proportion of the sales growth we experienced came from our web customers. We now know that over half of all DIY pest control sales begin with an online search. This is a trend we are determined to develop on behalf of all our customers – not just those with sophisticated e-commerce solutions. Our new The Big Cheese Webstore presents a huge opportunity for our retail partners to benefit from a dedicated e-commerce solution with local exclusivity – driving footfall and providing exemplary customer service through additional home delivery or click & collect options.

At STV we have many years of experience of the pest control category, and we recognise that our retail partners don’t always have the time or opportunity to review market information in detail or keep up with the latest consumer demands. So, we provide our ‘Top100’ which clearly defines the top selling lines to ensure our retail partners always have the optimum range listing to meet consumer needs.

We’ve recently gone one step further with the Top100 and can now supply a fully interactive merchandising solution too. Not only does the merchandising clearly segment the products to make selection simpler, it also has an interactive NFC code built in to the POS. This means consumers can quickly and easily access our new The Big Cheese Webstore online product selector – no more than three clicks direct the customer to their ideal product solution. 

We’re confident that this major new investment – more than £0.5million in 2021/22 - will not only help consumers overcome their lack of confidence in choosing the right product, but it will also support our retail partners to maximise the sales potential from this rapidly growing category. We’ve identified a need for better information that is easy to access and understand. That’s one of the main drivers for our series of informative and engaging video ‘shorts’ featuring a wide range of out Top100 lines. Each video features a user explaining their experience of the product and how they achieved the best results. They’re all accessible on TBCandme.com and they can also be reached directly from the product packaging at the point of sale. All the featured products have a unique QR code on the pack which links to the relevant video and then in to the website where consumers will find lots more useful information, including our ‘select-a-pest’ tool which means consumers are never more than 3 clicks away from finding their ideal pest control solution.

The market for DIY Pest Control is growing strongly and we know that the majority of consumers go first to their laptop, phone or tablet for advice. It’s also true that the sales of DIY Pest control through online retailers have been growing much more strongly than traditional bricks and mortar retailers. Our strategy at STV is to make sure traditional retailers can also benefit from the strong category growth in DIY Pest Control. That’s why we’ve developed TBCandme.com and invested heavily in digital content to capture consumers at the start of their purchase journey. We need traditional retail partners to join us to ensure that consumers can easily access the product they identify online – and keep them shopping with their trusted, local retailer. I’d love to hear from any retailer who would like to know more about this exciting new way to retail DIY Pest Control and to benefit directly from the latest shopping trends.

STV have invested more than £500k in the development of a multi-channel retail solution that is designed to help bricks and mortar businesses benefit from the huge growth in on line pest control sales. With as many as 50% of DIY pest control sales beginning with a click, it’s an opportunity that’s too important to miss.

The promise from The Big Cheese is ‘Pest Control Problem Solved’ and the journey starts in store with a dynamic new merchandising display for the top 100 best selling products. To help consumers to select the best product for their needs, the unit includes a really easy to use smart phone product selector  – it’s never more than three clicks to solving the problem! Users can then pick up the recommended solution from the fixture, or order from their phone to click and collect or have it home delivered in 24 hours.

A much broader selection of product can be made available from the point of sale in this way, with the retailer continuing to receive commission, even on sales of product that are delivered direct to the customer!

The system is driven by the new website www.tbcandme.com and supported with an extensive library of informative ‘bite size’ videos to help consumers choose and use the best product. These are also linked directly back to on pack QR codes too. 

STV are now seeking local independent retailers with whom they can partner on a regional basis – appointed Top100 stockists will benefit from the unique drop ship service from STVs own fulfilment centre and earn commission on these and all sales through www.tbcandme.com in their region. 

For more information on The Big Cheese Top 100 and this exciting new sales opportunity, interested retailers are encouraged to make contact with their local sales agent or contact STV directly.

STV International Ltd
Forge House, Little Cressingham, Thetford, Norfolk, IP25 6ND, GB

Phone 01953 881580               

Email info@stvuk.co.uk

https://www.youtube.com/watch?v=-J4oG7QOvKI

The sustainability agenda continues to gather pace with shoppers, and many seek out environmentally friendly alternatives to their normal purchases wherever they’re available. Defenders have developed a very clever way of re-using standard drinks bottles and turning them into a fully functioning home and garden sprayer.

The Recycled Soda Bottle Pressure Sprayer connects to most standard drinks bottles with a simple screw-top fitting. The lightweight pump then creates moderate pressure to produce a fully adjustable spray pattern from the brass nozzle with an on/off control push button.

It’s suitable for small plant spraying tasks around the home. garden or in the greenhouse. It makes a great alternative to single use sprayers for household cleaning or personal care products. With a recommended retail price of just £3.99, it’s also a great impulse buy and can be supplied in STV’s unique stack-a-pack for bulk display.

To find out more about the Defenders range of home and garden sprayers and spreaders, and to see our latest discounted trade prices, go to stvuk.com/defenders

STV International Ltd
Forge House, Little Cressingham, Thetford, Norfolk, IP25 6ND, GB

Phone 01953 881580               

Email info@stvuk.co.uk

The Big Cheese – the UK’s most popular pest control brand – now includes a comprehensive range of animal deterrents and live-capture traps alongside the rodent control range. This means retailers can offer care and control of pets and wildlife under a single vertebrate control brand.

The Big Cheese products are already used for over 10 million treatments of mice and rats every year by UK home owners. Today over 86% of the range is poison-free and almost two thirds of the products are non-lethal or catch-alive and repel.

One in three people will choose a non-lethal control product in preference to a bait or catch and kill option. STV expect this trend to continue to grow and the product development pipeline is focussed on effective poison-free and welfare friendly options that will ensure the brand is able to meet these demands for change in the future.

The brand is also supporting consumers with more information and help with choosing and using products for DIY pest control. Most The Big Cheese products now include a QR code on pack that links to short, informative and digestible product information videos.

STV International Ltd
Forge House, Little Cressingham, Thetford, Norfolk, IP25 6ND, GB

Phone 01953 881580                

Email info@stvuk.co.uk

Outdoor living and entertaining has become a huge trend over the past two years, whilst travelling further afield for socialising with friends and family has been more restricted. The market categories for garden furniture and barbecues as well as garden buildings and landscaping materials have all grown rapidly as customers seek to create new, relaxing and attractive spaces in the garden.

However, warm weather and long evenings outside are also perfect conditions for invading insects. Wasps, mosquitos, flies and ants can all spoil a perfect outdoor party if they get out of hand. So, it’s not surprising that the market for specialist outdoor insect control products seems to have grown rapidly over the past few years too.

ZeroIn Summer Insect Control is a complete range of poison-free insect controls and repellents designed exclusively for use outside. There’s a wide selection of Citronella based lines in a choice of fashionable colourways that reflect the trends in outdoor living and entertaining. The bright, vibrant ‘Beach Party’ range includes bucket candles and flares in a range of sizes and a mix of orange, turquoise and lime green. For customers seeking a calmer atmosphere, the whole range is also available in the cool pastel tones of the ‘Close to Home’ collection.

The range also includes some top selling volume lines like Citronella torches, battery powered ‘bug bats’ and the popular Fly Max Re-usable ready-baited Fly Traps. To keep insects from getting into the home, there’s also a range of insect blinds and curtains.

The Zero In range is also supplied in the unique Stack-a-pack bulk display format that allow retailers to quickly position stock in store in response to seasonal peaks in demand. 

Nick Hood, Marketing Manager said “We think there’s a big opportunity for more sales of outdoor insect control products. Displayed close to the outdoor living category, these products present a great impulse purchase opportunity. That’s why we’ve made all the volume lines available in our new Stack-a-pack bulk displays that are quick and easy to position when needed.”

To find out more about the ZeroIn range go to https://www.stvuk.com/products/zero-in/fly

STV International Ltd
Forge House, Little Cressingham, Thetford, Norfolk, IP25 6ND, GB

Phone 01953 881580                

Email info@stvuk.co.uk

An extensive range of short product videos is now available – with links from QR codes on the packaging – designed to help consumers choose the right product and get the best results. All these videos along with up-to-date product information and images feature on STV’s Trade website www.stvuk.com

The Big Cheese Live Multi-Catch Mouse Trap

https://www.youtube.com/watch?v=oqXgtsmyDdE&t=15s

The Big Cheese Jet-Spray Pond & Garden Protector

https://www.youtube.com/watch?v=UU_0uQBX2Ug&t=1s

The Big Cheese Quick Click Rat Traps

https://www.youtube.com/watch?v=yT7HQct3aM4