In This Issue
Ascalon re-Design: Best-selling furniture ranges updated for 2023
2022 marks 30th year of trading for Ascalon Design
Shop the Trend for 2023: Wild Gardens
Available Now: Ascalon’s New Catalogue for Spring/Summer 2023
Affordable Luxury: How Ascalon’s decorative designs will help keep garden furniture sales going in 2023
Shop the Trend for 2023: Cottagecore
Stellar Stakes: Why Ascalon’s decorative stakes are a shop-floor essential all year round
Showstopping Structures: Ascalon’s sales of arches, gazebos and tunnels reach new heights
Wonderful Walls: How garden boundaries are becoming the new home galleries
Shop the Trend for 2023: Bees and Butterflies
Christmas for Gardeners – Enchanting Christmas with Ascalon Festive
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Wonderful Walls: How garden boundaries are becoming the new home galleries

Decorated walls with paintings, mirrors, and art have been a staple of homes since time immemorial, but the same cannot necessarily be said for gardens and outdoor spaces. Although wall art has long been a feature of gardens, it has, until recently, been a relatively acquired taste rather than a garden staple.

 

However, in a post-covid market, with gardens increasingly being treated as a fifth room, their decorative potential is being increasingly explored. More and more consumers are looking for ways to brighten up their outdoor spaces and stamp their personality on them, and many are turning to their fences and walls as a medium by which to do so. 

 

This trend towards treating the garden as another room to decorate, along with a desire to maximise the potential of small outdoor spaces, has led to a huge demand for outdoor mirrors. However, buyer beware when it comes to the quality of the various ‘outdoor mirrors’ on offer in the trade market. Many of the mirrors currently marketed as suitable for use outdoors have not been specifically designed for this purpose, and are not suited to British weather conditions, leading to disintegrating backing and quick rusting. 

 

Ascalon Design has long been known for the quality of their outdoor mirrors, with an extensive selection of designs in a variety of shapes and colourways, ranging from gothic arches to trees of life. Crucially, all of Ascalon’s mirrors are designed specifically for outdoor use, and are, amongst other measures, treated with a rust-preventative layer underneath their colour coating. 

 

Alongside mirrors, sales of garden wall art are on the rise, as can be seen in the spike in demand for trees of life. Garden wall art is increasingly being treated as a comparable garden product to homeware’s paintings, posters and prints, with more and more ‘feature walls’ and ‘home galleries’ emerging on fences and boundary walls around the country. 

 

Ascalon’s extensive range of garden wall art offers something for everyone, from a large collection of trees of life to delicate floral pieces and leafy branches. Best-selling collections include ‘swallows’ and ‘butterflies’, which include a number of collectable ‘mix-and-match’ pieces, allowing end-customers to create their own gallery walls at home.

 

To find out more about Ascalon’s Garden Mirror and Wall Art collections, visit www.ascalon.co.uk 

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