With inflation on the rise and the cost-of-living crisis deepening as we move towards 2023, the industry is understandably nervous about investing in stocks of expensive garden furniture.

On the one hand, as disposable incomes fall, many households will shun overseas trips in favour of holidaying at home. As we saw during the pandemic, this could be a factor in driving consumer attention back towards their gardens, fuelling sales of garden furniture. However, with many premium sets costing thousands of pounds at retail prices, there is concern that shoppers will no longer have the cash to purchase such high-ticket items.

Ascalon Design’s wrought iron furniture products offer a fantastic middle-ground between premium quality and affordability. With the average bistro set retailing at around £350, and a bench coming in at around £250, the lower price points allow these products to remain attractive to financially cautious customers. Meanwhile, Ascalon’s classic ‘English Garden’ aesthetic ensures that all products retain a sense of aspirational, luxurious design which belies their affordable price points. 

This balance between elegant design and affordability continues throughout Ascalon’s garden structure offering, with arches retailing at around £175, and gazebos and tunnels available at a wide variety of price points.

A further attraction of Ascalon’s furniture and garden structures is their duel purpose. Rather than being restricted to their roles as dining, seating and support, Ascalon products are known for being highly decorative, and are purchased as much for their look as they are for their functionality. This means the market for these designs is significantly larger than the average furniture product, as these benches, bistro, and dining sets are often purchased and used in addition to existing functional products, rather than just as replacements. 

To find out more about Ascalon’s furniture and garden structures, visit www.ascalon.co.uk