In This Issue
Evergreen Garden Care: not all peat free compost is created equal
Miracle-Gro ‘Yellow Bottle Activation’ sees strong POS in stores across the UK
The road to natural: bringing control products into the future 
Evergreen Garden Care scoops another award for Point of Sale
Evergreen Garden Care pushes peat-free at Glee
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Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214

 


Evergreen Garden Care: not all peat free compost is created equal

Earlier this year, Evergreen Garden Care announced their new partnership with SED Services, leading to the acquisition of a 100% peat free manufacturing site in Kirkby, Liverpool. This comes alongside the upcoming move to peat free that Evergreen is making for both compost brands: Miracle-Gro by the end of 2023, and Levington in 2024.


 

Earlier this year, Evergreen Garden Care announced their new partnership with SED Services, leading to the acquisition of a 100% peat free manufacturing site in Kirkby, Liverpool. 

 

This comes alongside the upcoming move to peat free that Evergreen is making for both compost brands: Miracle-Gro by the end of 2023, and Levington in 2024.

 

Working with SED has enabled the development of the highest quality peat free compost mixes on the market, made using sustainably sourced ingredients from reliable suppliers.

 

This allows for the confident statement seen at Glee this year from EGC: not all peat free compost is created equal, and Evergreen Garden Care’s products lead the category on quality.

 

EGC would love to take you on their peat free journey, so keep an eye out for exciting campaigns coming in 2024 and do get in touch if you’d like to learn more about the peat free range.  

Miracle-Gro ‘Yellow Bottle Activation’ sees strong POS in stores across the UK

This Spring, Evergreen Garden Care launched their Miracle-Gro ‘Yellow Bottle Campaign’ with all customers across the UK to see strong point of sale appear in stores nationwide...


 

This Spring, Evergreen Garden Care launched their Miracle-Gro ‘Yellow Bottle Campaign’ with all customers across the UK to see strong point of sale appear in stores nationwide.

 

The campaign comes off the back of research that shows that 80% of people don’t feed their plants – which demonstrates a huge opportunity for the gardening industry to educate shoppers and teach them about the need to feed.

 

Since 1st Jan 2023, a staggering 575 yellow bottle stands and over 6,000 yellow bottle display units have been shipped and set up in stores across the country. 

 

“It’s all about education and visibility in-store,” said Evergreen’s UK Head of Marketing, Rich Fisher. “In order to support our customers to get more plant food in shopper’s trolleys, point of sale needs to work to disrupt and get their attention.”

 

The campaign isn’t over, with more units still being shipped out every week.

The road to natural: bringing control products into the future 

In 2020, Evergreen Garden Care launched the RoundUp NL Glyphosate Free range, which is the two-time winner of the IndyBest award and has become established as a popular alternative to Glyphosate.


 

In 2020, Evergreen Garden Care launched the RoundUp NL Glyphosate Free range, which is the two-time winner of the IndyBest award and has become established as a popular alternative to Glyphosate. 

 

In 2022, Evergreen Garden Care’s ClearTM brand introduced a range of plant protection products which are certified for use in organic systems, delivering a more sustainable offering to gardeners who are more conscious about what they use in their gardens. 

 

This year, Evergreen Garden Care has announced a new collection: the Plant Shield range: pesticide-free, bee-friendly and made from 98% natural ingredients. This patent-pending formula addresses the growing consumer demand for effective, organic and natural plant protection.

 

Within the new Plant Shield Range, products will include: BugClear™ Plant Shield Spray, RoseClear® Plant Shield Spray, FungusClear® Plant Shield Spray. 

 

As the UK’s No. 1 control brand, Clear™ strives to provide gardeners with innovative products designed specifically with their needs in mind. The bee and pet-friendly Plant Shield range, available from 2024, will offer a ground-breaking solution that safeguards plants from pests and diseases even before they can inflict damage. The brand-new range simultaneously enhances plant strength without compromising efficacy. With its unique blend of oils, this 98% natural formula creates a natural barrier and can be used bi-weekly to provide unmatched protection against persistent threats like aphids, scale insects, and rust. 

Evergreen Garden Care scoops another award for Point of Sale

Earlier in May, Evergreen Garden Care attended the DIY Week Awards in London, shortlisted for 4 different awards within the gardening sector...


 

Earlier in May, Evergreen Garden Care attended the DIY Week Awards in London, shortlisted for 4 different awards within the gardening sector.

 

The entry for Retailer Support & Marketing Initiative Award won the top spot, featuring the launch of Levington Soil Supplements in Blue Diamond Garden Centres across the UK.

 

The award-winning point of sale supported the new range with eye-catching education and category signage in stores. 

 

Geraint Thomas, Evergreen’s Customer Marketing Controller, said, “We’re so pleased to see this piece of work receive the recognition it deserves. The point of sale was well-received by shoppers and staff alike and went a long way to teach gardeners about the benefits of healthy soil.”

Evergreen Garden Care pushes peat-free at Glee

Evergreen Garden Care is moving rapidly towards becoming 100% peat-free within the growing media category alongside making industry-leading changes whilst focussing on the needs of its customers.


 

Evergreen Garden Care is moving rapidly towards becoming 100% peat-free within the growing media category alongside making industry-leading changes whilst focussing on the needs of its customers.

 

At Glee, EGC announced the expansion of: 

  • Growing Media Category: The new launches include top-quality soils for Miracle-Gro® and Levington®, expansion of the Levington® bark range, new Peat-Free offerings and new product sizes. 
  • Clear™: New products include BugClear™ Plant Shield Spray, RoseClear® Plant Shield Spray, FungusClear® Plant Shield Spray
  • Roundup®: Expanding this year with the new Optima range (Roundup® Weedkiller Total Optima) a glyphosate-free solution for gardeners that will be seeing the return of the iconic green bottle.

For more inspiration, please visit www.lovethegarden.com

For more product information, please visit https://evergreentrade.co.uk/