The Gro-Sure Visiroot Propagation range – the start of Westland’s evolving growing system – was one of last year’s most successful launches.
Following a £500,000 investment in tooling and strong support from the trade, the range of see-through growing modules and seed trays became major sellers, with the message “I was once a plastic bottle” striking a chord with consumers. Visiroot pre-merchandised solutions have shown 91% year-on-year growth.
The products, made exclusively from re-cycled PET, make it easy to check root growth while ‘moisture bridge’ cells are an aid to even watering. The range includes modular easy to handle half-size trays as well as standard full-size trays.
A top seller has been the Twin Propagator Set containing two 12-cell modules, two half lids and two drip trays. (Above)
Visiroot Deep Cells reduce the amount of root disturbance when planting out plants like sweet peas or runner beans.
Colourful and informative category merchandising and POS kits have undoubtedly contributed to Visiroot’s impressive sales success.
Westland are in Hall 20 at Glee 2022, on stands F60-G61 & F40-G41, and look forward to welcoming you.
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