Major companies are taking advantage of the opportunity to increase their stand space at PATS 2025 following the decision to move the exhibition to the NEC Birmingham, and as a result they will be showcasing multiple brands during the show in September.
The Pet & Aquatics Trade Show will take place over three days from Sunday, 28th September to Tuesday, 30th September 2025, and more than 300 companies and brands have already confirmed their stands.
With the final exhibitor number expected to be well past the 400-mark, pet retailers and buyers are being encouraged to sign up for free registration on the PATS website www.patshow.co.uk now.
The Nutriment Company is one the fastest growing companies in Europe, having already acquired four new businesses in 2025, and it will be using PATS to introduce customers to its impressive portfolio. Ryan Winwright, Head of UK Marketing Operations, said: “We’re looking forward to exhibiting our full range of brands at this year’s show. With products designed for all pets, customers, and feeding styles, we’re excited to showcase what we have to offer – from raw meals to other feeding formats, natural treats and supplements. Head to The Nutriment Company stand to experience Nutriment, Natural Instinct, DIBO, The Dog’s Butcher, Nova Dog Chews, Pet Treats Wholesale and Aniforte.”
Pedigree Wholesale will be presenting its extensive range of wholesale offerings, including standout products from its own brand and exclusive lines – Natures Deli, Doodle’s Deli, Chuckit!, JW, Cooper & Co, Earth Animal, TropiClean and Nobblys. Head of Marketing Esther Key declared: “We're thrilled to be exhibiting at this year's three-day PATS show – the first time at the NEC. This event is a fantastic opportunity for us to reconnect with our valued customers and partners while showcasing the very best of Pedigree Wholesale. With the show’s new location making it more accessible than ever, we’re looking forward to welcoming more visitors, connecting with suppliers and discovering the latest innovations in the pet industry.”
Regular PATS exhibitor Canagan Group will be showcasing its premium pet food brands, including Canagan, Symply, and Yora. Joint managing director Charlie Williams announced: “We’re especially excited to introduce the brand-new Canagan Petite Range, designed specifically for smaller breeds. As always, our brands are proudly available only for the independent pet trade, and PATS is the perfect opportunity to connect with retailers who share our passion for quality and innovation. We can’t wait to see our customers old and new.”
Winner of two New Product Awards at PATS 2024, Donald Cooke can’t wait to return to this year’s exhibition with popular brands like K9 Chew Co, Tick Twister and No More Plaque plus a new Suteki Pond range. Simon Lewis-Dale, head of business development, commented: “PATS 2024 was the best UK trade show I have attended in 20 years – it had a great buzz about it. Moving to the NEC will no doubt increase the number of visitors and looking at the exhibitor list, it’s going to be packed with lots of current and new suppliers as well. Having the Aquatics Zone plus Beta International on at the same time make this event a must for the trade.”
Fold Hill Foods is another company planning to exhibit multiple brands at PATS 2024. “We will be showcasing Ruffingtons, Laughing Dog Food, Pointer, and the newly acquired Brambles as well as our co-manufacturing and white label services,” said senior marketing executive Cassandra Brennan. “We will have a full team on-hand to discuss all of our offerings, and with a new venue and a bigger stand we are looking forward to a busy show.”
New products from Bamboodles, Sir Woofchester’s, Wonderful World of Treats and CleanyTeeth will be unveiled on the Pet Trade Innovations stand, with director Steve Driver saying: “We are super excited about the PATS show this year. We are in the process of working with a top London agency to re-brand the Bamboodles range and we will be launching this new look at the show along with several new Bamboodles products. On top of this we have new treats from Sir Woofchester's and Wonderful World of Treats plus a new version of the CleanyTeeth toothbush which is even more powerful and easier to use.”
Chanelle Pharma, a manufacturer of veterinary and human medicines based in Ireland, will be exhibiting its popular brands Prazitel, Ridaworm, Imidaflea, and Fipnil Plus at PATS. Marketing executive Julie Feeney said: “We are looking forward to the three-day exhibition at the NEC where we’ll be showcasing both our Chanelle Pharma branded products and own-brand capabilities. The show allows us to both connect with current customers and meet new ones.”
The Aquatics Zone, a dedicated area for aquatics, watergardening and reptile exhibitors, is returning to PATS after a successful launch in 2024, and it will also host major companies exhibiting multiple brands.
ALF will be showcasing popular brands like Velda, Seachem, Sicce, Vitalis, Aquael, Hugo Kamishi, JBL, Ocean Nutrition and EHEIM. “We will have representatives from around the world giving demonstrations and answering any questions on all our ranges. We are looking forward to an exciting PATS 2025,” said sales director Ian Blinco.
Norwood Aquarium will be appearing in the Zone for the first time and can’t wait to take advantage of exhibiting. Sales manager Sam Street said: “We’ll be showcasing many exciting innovations and products. It's a fantastic opportunity to connect with customers and suppliers and build valuable relationships. This year, we are proud to be showcasing two incredible brands – Gioia Shrimp and Aquatlantis – alongside our own offerings.”
Director Maurits van de Pol declared that Aquadistri UK had an incredible PATS in 2024, and the company was thrilled about the move to the NEC. “We’ll be showcasing our standout brands – Superfish, offering exceptional value-for-money aquarium products; Colombo, providing professional-grade medications designed with the hobbyist in mind; and Aquafleur, featuring premium-quality aquarium plants cultivated in our very own Dutch nursery. It’s going to be an exciting opportunity to share our passion and top-notch products with our existing and potential new customers.”
If retailers and buyers need more encouragement to register now for free entry to the three-day exhibition, here’s a quick summary of the popular visitor attractions:
- The biggest ever New Product Showcase
- The Aquatics Zone, a dedicated area for aquatics, watergardening and reptile exhibitors
- The New Starter Zone, a space hosting new businesses and start-ups
- Grooming Workshop, top groomers giving insightful demonstrations, workshops and talks
- Unrivalled show offers and competitions
- Free entry and free show catalogue
PATS 2025 is also being staged alongside BETA International, the leading equestrian trade show taking place in Hall 2 at the NEC on Sunday, 28th September and Monday, 29th September 2025. It means that retailers and buyers will be able to visit both shows on those days, and to make things simple visitors will only have to register once, with BETA International visitors being given access to PATS and vice versa.
You can register now online at www.patshow.co.uk where you’ll also find a full list of exhibitors.
