“Even before Autumn Fair was officially cancelled, we had decided to run a multi-channel launch campaign. We weren’t comfortable with the idea of attending a large show given the current climate. But this new approach opened some great windows of opportunity to innovate.” Says WIDDOP and Co. Sales Director Andrew Illingworth.
“We knew there would be trepidation amongst customers and buyers, but we also knew that there would still be desire for newness, as well as some key new product and thematic trends. And the only way for retail to thrive and prosper is to continue to dynamically dictate and promote these trends. And we knew we needed to make sure we could show new products to the trade. Hence our exciting calendar of virtual and physical content & events.”
The AW20 Look on The Brightside launch webinar will take place on August 27th, for the full rundown on everything new to the WIDDOP portfolio.
WIDDOP are offering a 360-degree virtual showroom covering their entire 15,000sqft showrooms. Browse and buy as you tour.
Given social distancing requirements in store, WIDDOP are also facilitating Zoom based consultations with territory agents & reps. These will also be available in evenings to prevent the need for time away from customers – The Evening Sessions.
E-catalogues will also contain interactive shopping facilities as well as video content, available for retailers to use on their own websites OR as part of dynamic in-store merchandising.
“We’re also running an awards programme on social media, to give retailers the chance to nominate their retail heroes of the year. We’ll give away amazing prizes and celebrate the good news stories and industry legends that this crisis has inspired,” says Andrew.
