The evolution of Primeur enters a new chapter at Glee 2023
Evolution, the ‘gradual development of something’, has underpinned everything that Primeur has achieved since bursting onto the garden retail scene in 2019. Now, as the team prepares to exhibit at Glee 2023, the next stage in the company’s evolution is about to take place.
Next generation of material innovation
With sustainability wholly at its heart, it comes as no surprise that Glee 2023 will see Primeur add even more to its environmentally friendly product portfolio. Carefully curated to use only waste material – recycled rubber tyres – the multi-award-winning offering made up of Tierra Verde self-watering planters, Eco Way Stepping-Stones, EZ Borders and Easy Tile decking solutions, will welcome a new generation of material innovation. Offering new colour ways and further developing the conversation on why sustainable solutions are not just an earth-saving imperative but also a commercial necessity, these latest introductions will provide retailers with a wealth of new options for the new wave of ethical consumers.
Primeur at Glee 2023 – our aim
At Glee 2023, Primeur wants its customers to know that it is dedicated to:
- Bringing eco-friendly, recycled garden products to the market
- Supporting customers with dedicated account managers
- Showcasing innovation
- Creating bespoke displays that work hard within the retail environment
- Providing product when it’s needed most with short-lead times in every season
- Building on the family values that underpin everything it does to create the ‘Primeur difference’
Don’t forget – Thursday 29th June will be Floral Thursday, helping to raise much needed funds for the Greenfingers Charity. Avid supporters of the charity and the work it undertakes in children’s hospices gardens across the country, this year the team at Primeur will be donning their best floral apparel to support this special one-day initiative. Will you be joining them?
Introducing Primeur’s Eco-Story
Primeur is a company on a mission to make a big impact by bringing eco-friendly, unbreakable, and decorative garden products to the UK’s gardens. Retailers love the eco-conscious product innovations from Primeur, where the team have to date been passionately pioneering recycled rubber tyre crumb, which is used to create their EZ Borders, Tierra Verde planters, Easy Tiles, and Eco-Way stepping-stones. These incredible collections help to protect our world’s valuable natural resources by reducing waste, preventing tyres from being otherwise sat in landfill sites where they take upwards of 80 years to decompose.
Retailers will not believe the abundance of user benefits from the recycled rubber, which include:
- A range that is virtually indestructible, meaning fewer breakages whilst in transit or in-store thanks to clumsy customers and weather extremes.
- Products that will not rot, fade, or crack no matter how high or low the temperature gets.
- A collection that is both mildew and mould resistant.
- Each recycled rubber product offers a lightweight alternative to traditional materials, meaning it can be easily relocated around the home, garden, or instore and is accessible to every gardener from generation rent to the older homeowner.
- Plant-safe and free from harmful toxins.
- The planters, stepping-stones, borders, and decking are all easy and quick to install.
- Using recycled rubber results in a flexible design that ensures products, such as borders, fit the curves of beds and lawn edging.
The stepping-stones and borders have a softer finish to traditional stone, making them an excellent choice for a family garden.
