The market for DIY Pest Control is growing strongly and most consumers go first to their laptop, phone or tablet for advice. In line with this, sales of DIY Pest control through online retailers have been growing much more strongly than traditional bricks and mortar. STV want to make sure traditional retailers benefit from this strong category growth in DIY Pest Control – even if they don’t have a ready-made online solution...
The market for DIY Pest Control is growing strongly and most consumers go first to their laptop, phone or tablet for advice. In line with this, sales of DIY Pest control through online retailers have been growing much more strongly than traditional bricks and mortar. STV want to make sure traditional retailers benefit from this strong category growth in DIY Pest Control – even if they don’t have a ready-made online solution.
The Big Cheese - Problem Solved stand, STV’s fully interactive merchandising solution, clearly segments pest control products at the point of sale to make consumer selection simpler. But the really clever technological advance is the interactive NFC code built in to the POS. This means consumers can quickly and easily access the new The Big Cheese Webstore online product selector. Consumers are never more than three clicks away from their ideal product solution.
From the recommendations on the site, consumers can purchase direct from the shelf, or they can order other products for click and collect or direct delivery to their home. STV’s partner retailers collect a healthy margin on all sales – from the shelf or the website. Even sales made on The Big Cheese Webstore by consumers at home attract a retail margin for STV’s local retail partner.
Edwin Allingham, STV Managing Director, said: “We need traditional retail partners to join us to ensure that consumers can easily access the product they identify online – and keep them shopping with their trusted, local retailer. I’d love to hear from any retailer who would like to know more about this exciting new way to retail DIY Pest Control and to benefit directly from the latest shopping trends.”
For more information on The Big Cheese Top 100 and this exciting new sales opportunity, interested retailers are encouraged to make contact with their local sales agent or contact STV directly
Not content with developing new technologies and exciting approaches to selling DIY Pest Control products, the team at STV have also been working diligently in the background on a major shift in the way they package their products. It’s no easy task, with marketing pressure to make sure packaged items are secure, but visible and well branded!
Not content with developing new technologies and exciting approaches to selling DIY Pest Control products, the team at STV have also been working diligently in the background on a major shift in the way they package their products. It’s no easy task, with marketing pressure to make sure packaged items are secure, but visible and well branded!
There’s been a drive to reduce and, wherever possible, eliminate plastic from packaging entirely. With some clever cardboard engineering, packs have been designed to retain an open ‘window’ to allow the product to be clearly seen at the point of sale, but without the associated plastic that has traditionally been used to hold the product securely.
There are also innovative developments in pouch packs for granules and powders which are now sourced entirely from FSC and can be recycled or fully composted. They include perforations to enable them to be used directly as a shaker pack, or they’re ideal for refilling more traditional dispenser packs which can now be used again and again instead of being discarded when empty.
Nick Hood, Marketing Manager, commented: “It’s a change in thinking that runs through the whole product and marketing teams. We have not made a big song and dance about it; we’ve just quietly shifted the direction to make sure we are always thinking of ways to reduce and eliminate packaging wherever possible.”
To find out more about the The Big Cheese range, go to www.stvuk.com
The Ultra Power range of DIY pest control products is designed to tackle big pest problems professionally. That doesn’t necessarily mean traps and poisons because now the Ultra Power range includes both non-lethal and poison-free ways of reliably solving serious pest infestations...
The Ultra Power range of DIY pest control products is designed to tackle big pest problems professionally. That doesn’t necessarily mean traps and poisons because now the Ultra Power range includes both non-lethal and poison-free ways of reliably solving serious pest infestations.
STV have seen some great customer reviews for their Ultra Power Anti Rodent Lacquer. It’s sprayed onto surfaces where rat activity has been detected and works thanks to the strong bitter agent and deterrent scents which rodents hate. It’s entirely natural and each application is effective for up to 6 months.
One happy customer who left a five-star review explained how rats had attacked the wiring on her motorhome whilst in storage. A single application of Ultra Power Anti Rodent Lacquer sorted out the problem and she’s not seen any damage since.
To find out more about The Big Cheese range, go to www.stvuk.com
STV has been part of the driving force that has seen DIY Mouse control shift towards much kinder methods of control. The Big Cheese range now includes a wide range of poison-free and non-lethal ways of keeping mice out of the home...
STV has been part of the driving force that has seen DIY Mouse control shift towards much kinder methods of control. The Big Cheese range now includes a wide range of poison-free and non-lethal ways of keeping mice out of the home.
The Live Multi-catch Mouse Trap capture mice harmlessly and allows them to be safely released away from the home. The Anti Mouse Mini Sonic Repellent devise produces ultrasonic pulses which drive rodents away and deters them from returning. Plus, there’s an Anti-Mouse Scent Sachet and a Refresher Spray which not only deter the mice, but leave the area with a fresh scent too. Overall, 60% of The Big Cheese products are now non-lethal and more than 80% are entirely poison free.
Katy Thompson, Brand Manager, says: “We’ve witnessed a major change in consumer habits over the past few years with many people choosing wildlife friendly methods of ridding their homes of mice. I think that the wide range of welfare-friendly products we now offer has helped to fuel this growth and we expect the trend to continue.”
To find out more about The Big Cheese range, go to www.stvuk.com
There’s a new generation of garden lovers who have only recently discovered the pleasures of spending leisure time in their outdoor spaces and caring for plants. They may never have used a garden sprayer or spreader before, so they represent a great new opportunity to grow the category...
There’s a new generation of garden lovers who have only recently discovered the pleasures of spending leisure time in their outdoor spaces and caring for plants. They may never have used a garden sprayer or spreader before, so they represent a great new opportunity to grow the category.
The new Defenders range of spreaders and sprayers is designed to appeal to all gardeners, especially those novices who need simple, easy to use products.
Many customers are moving away from single use RTU sprayers and the Defenders range is made from durable, high-quality materials to give many years of serviceable life – and they are all recyclable too.
On top of quality and value, the Defenders range has some unique product innovation too. Reaching tricky areas with a great quality sprayer is now easy thanks to the unique All-ways home & garden sprayers which work at all angles,even when upside down! And the cleverly designed Soda Bottle Sprayer turns a used drinks bottle into a fully adjustable sprayer, making it a great low-cost sustainable option.
Nick Hood, Marketing Manager, said: “Sales of the Defenders range were very strong online during 2021 and we’ve seen some really great reviews from consumers. We are now ready to give our retail partners a chance to share in that success. Our full range merchandising solution makes it easy to achieve the right range in the right depth, all displayed attractively so that it is easy to shop.”
To find out more about the Defenders range and the new merchandising stand go to www.stvuk.com/defenders
Zero In Summer Insect Control is a complete range of more than forty poison-free products designed exclusively for use outside...
Outdoor living and entertaining has become a huge trend over the past two years, whilst travelling further afield for socialising with friends and family has been restricted.
However, warm weather and long evenings outside are also the perfect conditions for invading insects. Wasps, mosquitos, flies, and ants can all spoil a perfect outdoor party if they get out of hand. So, it’s not surprising that the market for specialist outdoor insect control products seems to have grown rapidly over the past few years too.
Zero In Summer Insect Control is a complete range of more than forty poison-free products designed exclusively for use outside. From excluding wasps from a children’s party to keeping flies away from the barbecue, during the day and into the evening, there’s a perfect Zero In product.
To take advantage of this rapidly growing demand, STV have developed attractive and adaptable display solutions that are designed to make it easy to locate Zero In close to other outdoor leisure categories. Volume lines are available in the unique ‘stack-a-pack’ format which makes it easy to create instant displays wherever they are needed.
A full, permanent range merchandising solution in development was launched at Glee in June.
Nick Hood, Marketing Manager, said: “We think there’s a big opportunity for more sales of outdoor insect control products. Displayed close to the outdoor living category, these products present a great impulse purchase opportunity. That’s why we’re investing in new merchandising equipment and we’ve made all the volume lines available in our new Stack-a-pack bulk displays that are quick and easy to position when needed.”
To find out more about the Zero In range of outdoor insect control, go to www.stvuk.com
The huge growth in the sale of outdoor furniture, garden lighting and barbecues all supports the trend for a more ‘continental’ social and entertaining culture in the UK. Families and friends are making use of their gardens on warm summer evenings for relaxed, al fresco dining. However, the convivial atmosphere can easily be ruined by an invasion of mosquitos or other flying insect pests...
The huge growth in the sale of outdoor furniture, garden lighting and barbecues all supports the trend for a more ‘continental’ social and entertaining culture in the UK. Families and friends are making use of their gardens on warm summer evenings for relaxed, al fresco dining. However, the convivial atmosphere can easily be ruined by an invasion of mosquitos or other flying insect pests.
Citronella has long been trusted by people the world over and it is commonplace in warmer climates to see these gently scented candles burning on and around dining tables and seating areas. The latest introduction from Zero In is a range of pretty and effective citronella-based products that are available in a variety of fashionable colours, that will enhance and add to the garden ambience.
The Zero In range of Citronella flares and candle buckets are supplied in vibrant “beach party” colours or the more subtle “close to home” selection for a gentler effect. There is also a Parasol Tealight Holder and a new 60-day Citronella Diffuser for anywhere a burning candle might be less appropriate or difficult to transport, ideal for holiday travel!
These Citronella products are all part of the much wider Zero In Summer Insect Control range, which includes products designed to ensure everyone enjoys bite-free al fresco dining. There is also a full merchandising solution, which will make it easy to display the range prominently in the garden leisure hotspots. These encourage impulse purchases as well and work in tandem with the unique stack-a-pack bulk merchandising solution for those volume lines.
To find out more about the Zero In range of outdoor insect control, go to www.stvuk.com
An extensive range of short product videos is now available – with links from QR codes on the packaging – designed to help consumers choose the right product and get the best results. All these videos along with up-to-date product information and images feature on STV’s Trade website www.stvuk.com
An extensive range of short product videos is now available – with links from QR codes on the packaging – designed to help consumers choose the right product and get the best results. All these videos along with up-to-date product information and images feature on STV’s Trade website www.stvuk.com
The Big Cheese - Problem Solved stand, STV’s fully interactive merchandising solution, clearly segments pest control products at the point of sale to make consumer selection simpler. But the really clever technological advance is the interactive NFC code built in to the POS. This means consumers can quickly and easily access the new 
Zero In Summer Insect Control is a complete range of more than forty poison-free products designed exclusively for use outside. From excluding wasps from a children’s party to keeping flies away from the barbecue, during the day and into the evening, there’s a perfect Zero In product.
