The Look on The Brightside Launch Event is a ground-breaking multi-channel programme of digital events, interactive digital content and socially distant appointment-based physical events. WIDDOP will launch 700 brand-new products across 14 key ranges.

“Given the current climate, we knew we had to bring new products, to match the rapidly changing tastes in the marketplace but we knew we would probably need an alternative to large tradeshows, which we would usually use as the main showcase for our new launches. We wanted to ensure the safety of our customers and staff, while ensuring that we could give retailers the new products that they need to capitalise on in the important autumn period following the return to bricks & mortar retail post lockdown. So we developed the multi-channel Look on The Brightside campaign.” Says Product Development & Marketing Director Stephen Illingworth.

The 5-channel programme consists of:

Digital Content:

• Interactive digital catalogues with the capability to place orders for all key launches
• Video content for each launch, available for use by stockists in-store & online
• An amazing 360-degree virtual showroom with the facility to shop while you tour
• Social media “Brightside Awards” scheme giving customers the chance to nominate their retail heroes to win great prizes

Digital Events:

• The Brightside Launch webinar on August 27^th kick starts it all– discussing all of the new products and the trends behind the autumn/winter season in giftware
• 4 webinars in September on key product trends and new products with guest speakers. These will include one for Jewellers, Garden Centres, Gift Shops and Card Shops.
• The “Brightside Awards” live event on social media – 30^th September
• eCRM Baby & Infant – a chance for Baby & Infant buyers to meet 1:1 with our team to discuss our baby brands & bespoke options at this important digital tradeshow
• The Evening Sessions from 7-9pm throughout September with your territory sales person to show you our virtual showroom and preview the new launches

The Roadshow

• Book a private session with your territory rep aboard our mobile showroom
• 10 locations across the south-east & south-west
• Over 100 appointments available
• Gourmet food & refreshments

The Showroom Show

• For the ultimate hands-on tour of all 8000 products
• Adhering to the highest standards of safety and hygiene
• Enjoy the famous WIDDOP hospitality with bespoke advice from the award-winning customer service team & free food & refreshments