With inflation still rising and the cost-of-living crisis taking hold, as well as high stock levels across the board, the industry is understandably nervous about investing in further stocks of expensive garden furniture. With many premium sets costing thousands of pounds at retail prices, there is concern that shoppers will no longer have the cash to purchase such high-ticket items.
Ascalon Design’s wrought iron furniture products offer a combination of both premium quality and affordability, having benefitted further from significant price cuts due to falling freight costs. Three-piece bistro sets now range from between £200-£250 RRP, with most five-piece dining sets now coming in at under £500 RRP. Meanwhile, a bench from Ascalon’s extensive selection retails between £150-£200. These lower price points allow these products to remain attractive to financially cautious customers, whilst Ascalon’s classic ‘English Garden’ aesthetic ensures that all products retain a sense of aspirational, luxurious design which belies their affordable price points.
This balance between elegant design and affordability continues throughout Ascalon’s garden structure offering, with arches retailing from around £135, and gazebos and tunnels available to suit any budget.
A further attraction of Ascalon’s furniture and garden structures is their dual purpose. Rather than being restricted to their roles as dining, seating and support, Ascalon products are known for being highly decorative, and are purchased as much for their look as they are for their functionality. This means the market for these designs is significantly larger than the average furniture product, as these benches, bistro, and dining sets are often purchased and used in addition to existing functional products rather than as replacements.
To find out more about Ascalon’s furniture and garden structures, visit www.ascalon.co.uk