With consumers increasingly focused on creating garden ‘rooms’, structural pieces provide the building blocks to fulfil this trend, leading to increased demand from consumers. Ascalon has recorded a marked growth in sales of their wrought iron garden structures - including arches, gates, tunnels, and gazebos - over the 2022 season, a trend which looks set to continue into 2023. 

Larger structures have seen particularly strong sales growth this year, despite the faltering economic climate. Ascalon’s Sales and Marketing Manager, Minty Stokes-Rhys, comments: “We’ve seen a really significant increase in demand for large garden structures over the past year, with our Parisienne and Marseilles gazebos proving a huge hit at Spring Fair. Many of our customers initially think of these products as fantastic as display pieces, but I always advise customers to make sure you have at least one out the back - we frequently receive replacement requests from shop floor staff telling us they’ve just finished building their structure and a customer has walked in and bought it…”

Gazebos, in particular, are increasing significantly in popularity, as customers seek to utilise them to create impactful dining areas, as well as create stunning focal points in their gardens. Ascalon’s breath-taking collection of gazebos is packed with unique and elegant pieces at affordable price-points, with a range of sizes available to fit any garden. 

Meanwhile, Ascalon’s collection of gates, arches and tunnels are versatile in their multipurpose nature. Whilst ably performing functional roles of adding support and structure in the garden, their highly decorative nature also makes them ornamental, allowing them to enhance the aesthetics of their setting. They enable customers to divide up their garden space, creating entrances and garden rooms, whilst also generating visual appeal. 

For more information about Ascalon’s ranges, visit www.ascalon.co.uk.