Being on trend can often seem unfamiliar, irrelevant or daunting.  However, garden centres and farm shops who wish to successfully tempt customers away from the High Street competition need to keep ahead of the game according to catering design specialits The Catering Design Group.

The key is to translate the latest trends into your restaurant or café, inspiring and exciting your existing clientele and appealing to a wider audience.

Storytelling is the ‘buzz word’ in interior design for 2014. Customers want to understand your story and learn about your heritage, culture and values.  Design is an extremely powerful tool in the art of storytelling. Telling your story can be really easy to achieve and doesn’t need to be expensive.  Use framed pictures, statement wall graphics or maps and memorabilia to showcase your produce and local history.  Customers still love to see one-off vintage pieces especially if they have a story behind them. They can be a real talking point and give a unique touch.

The key to successfully translating interior design trends is about how you use them and make them relevant for your space. I suppose it’s a bit like fashion – we often wonder who on earth would wear those outlandish ‘catwalk creations’, but nine times out of ten they make their way into the shops, courtesy of designers and fashion buyers who cherry-pick the elements of the design with wide appeal and translate it into a High Street ‘must-have’.

By translating the latest trends and committing to telling your story, you’ll be well on the way to being on trend in 2014. 

For further information visit www.cateringdesign.co.uk or call: 01327 314 860