Fine food distributor Cotswold Fayre has announced the appointment of one of the company’s key team members into a new directorial role, as the company prepares to launch into the chilled market.

Tessa Evans, who has worked for Cotswold Fayre for more than 13 years, has been promoted from her position as Regional Account Manager for the South of England, to a new position on the board of directors responsible for new chilled division.

The company is looking to trial chilled distribution for approximately 150-200 lines in a limited area this autumn before rolling-out the service more widely. The move into chilled comes as more retailers are seeking to consolidate their supplier channels to save both time and money.

Paul Hargreaves, managing director at Cotswold Fayre, says: “As we expand our business into chilled distribution, it seemed natural to introduce a new role focusing on the new chilled ranges.

“The distribution of chilled products is a topic we are frequently asked about by current and potential customers. It is clear that there is a demand for a broader product offering and we need to do as much as we can to help the retailer by providing a more consolidated shopping experience.

“Tessa knows our customers inside out, demonstrating an exceptional knowledge of what products our customers need and I have every confidence that she will continue to source new, innovative products that our customers will love.”

Tessa Evans adds: “I am incredibly pleased to be involved in such an exciting step for Cotswold Fayre.  The extension of our product offering into chilled is a huge milestone for the company and I am looking forward to helping Cotswold Fayre continue its dramatic growth with the introduction of chilled.”

Cotswold Fayre has also appointed Lizzie Vinnicombe as Regional Account Manager for the South of England.

Paul Hargreaves adds: “We are delighted to welcome Lizzie on board. Having run a farm shop for many years, she has a wealth of experience in the industry and will be able to provide excellent product advice to our customers in the South East.”

Customers will be offered the chance to meet both Tessa and Lizzie at the Cotswold Fayre Christmas roadshows where customers can view and gain advice on the best products for their Christmas ranges.

For more information or to book an appointment at one of the fairs please email Tessa@cotswold-fayre.co.uk.