Sales of Biscoff Spread – made out of crushed biscuits – are rocketing
A spread made out of Belgian crushed biscuits is acquiring cult status in the UK, and proving so addictive it’s been dubbed ‘crack in a jar’. Such is the word-of-mouth success of Biscoff Spread that sales of its smooth version have rocketed by 529% in Sainsbury’s over the past year — and 276% for a crunchier version — and both are zooming ‘relentlessly upward’ in Waitrose. Now rival retailers are clamouring to stock the product, which is a spreadable version of the caramelised Lotus biscuits found worldwide, often as a complimentary nibble with a cup of coffee.
The spread is made by Belgium’s Lotus Bakeries which annually manufactures six billion of the lightly spiced, thin and crunchy biscuits for export to 40 countries. They are also known as Biscoff Biscuits — short for biscuits for coffee. But beware – there are a whopping 2,360 calories per 400g jar.
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