Van Hage Peterborough's food hall manager Barry McGuinness says more customers are searching for outlets that sell locally-sourced products and ingredients.
The trained butcher believes a growing number of customers want to know where their meat and groceries come from, and that buying from local suppliers is important for a lot of people.
"We sell Lincoln Red beef and get all our pork from Grasmere Farm, based at Market Deeping," said Barry.
The butcher's department in the food hall is the most popular section with quality meats at affordable prices being a big attraction.
But it's not just the meat that draws customers into the food hall. Van Hage Peterborough has extensive displays of oils and cheeses, and all the hams and pies are cooked in store.
Barry, whose father was an 'old-school' butcher, likes to keep his hand in, and will help with the butchering of meat.
And he also runs a happy ship, as there is hardly any turnover of staff in the eight strong team.
"We are enjoy working here," he said. "We take pride in what we do, and our regular customers appreciate seeing the same happy faces behind the counter each week."