Each week Catering Design Group, one of the UK’s leading restaurant and commercial catering design companies, provides readers of GTN Food Xtra with a range of solutions, hints and tips around the theme: “Are you wise to the value of good design!”

This weeks topic is:  “Understanding your DNA”

Good design starts with good research.

A great designer will get to know the clients DNA and how you want your customers to see and enjoy the space. It is so important to really get under the skin of what you want to achieve and to understand your values, personality, history of the business, the local area, your customers, together with potential new customers and of course the competition. 

Successful restaurants and cafés have a point of difference and an individual personality which has to be determined at the outset to obtain customer buy-in and drive loyalty. 

To find out more, contact Catering Design Group at: info@cateringdesign.co.uk

http://www.cateringdesign.co.uk/