Belvoir Fruit Farms continue to expand their natural and British-produced drinks offering for the café sector.

Made on a family-run farm in Grantham, Lincolnshire, Belvoir Fruit Farms’ products provide cafés with a range of premium soft drinks in both can and glass that acknowledges the growing consumer trend for British heritage.

Pev Manners, MD of Belvoir, said: “We have been delighted by the performance of the business over the last 12 months. Our overall sales in the UK were up 32% while sales in the on-trade have increased by 16% last year. There’s no denying it’s tough out there but I believe people are ‘treating’ themselves more and so our products, premium and made using only natural ingredients, appeal to that need. It is also important to keep innovating to maintain interest and excitement in the sector. A beautiful warm summer definitely helped too”.

Belvoir regularly introduces new varieties tapping into consumer trends, such as nostalgia and ‘premiumisation’, which play to the brand’s strengths. 

The three best sellers for Belvoir in the café sector are currently the 250ml glass bottles of elderflower pressé, raspberry lemonade and ginger beer. The success of the Belvoir ginger beer has been positively impacted by the increased popularity of alcoholic ginger beer that has had a ‘halo’ effect on regular ginger beer sales in general.  Another ‘retro’ variety taking off for Belvoir is their new Cherry pressé, which launched in 2013 and is made using real pressed Morello juice and lightly sparkling Belvoir spring water. It taps into the growing trend for nostalgia and ‘favourites from your childhood’.

Belvoir has recently launched its Elderflower pressé and Raspberry Lemonade in a 250ml can format to cater for outlets that hanker after the Lincolnshire based company’s products but cannot stock them in glass bottles.

Pev continued: “For some time now we have been approached by potential customers keen to stock our brand but who are limited by not being able to accept glass bottles.  Our 250ml bottles have a quirky elegant shape that make them firm favourites of cafes and delis, however food-on-the-go operations don’t find glass the best format.  We have therefore developed our lovely little can that offers convenience but with a premium feel.”

As producers of the ‘original’ elderflower cordial, elderflower pressé is the biggest selling pressé in the Belvoir range so it was the obvious choice to go into can.  Raspberry Lemonade was launched in 2010 and has also been extremely successful. The production process for the canned product remains identical to that of the bottled version, being hand made on the Belvoir farm, using only natural ingredients with no artificial preservatives or additives.

The design of the bespoke can reflects the premium image of the Belvoir brand and marries well with its elegant range of glass bottles that come in 250ml, 500ml and 750ml.

The complete Belvoir Fruit Farms range comprises 15 different cordial varieties; 14 different pressés; 2 punches and two different cans, including organic and non organic. All are still hand produced on the family farm in Lincolnshire and are available from wholesalers such as Peros, Café Deli, Miko Coffee, Lee & Fletcher, R & S Distributors and many more.

For more information contact the Belvoir Fruit Farms Office on 01476 870286 or visit  www.belvoirfruitfarms.co.uk.