Get ready for the HTA's Plant of the Moment
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The Horticultural Trades Association’s new monthly plant promotion - ‘Plant of the Moment’ has launched.
The new consumer campaign has evolved from the existing Plant of the Month campaign that will end this year, and will run for two years from January 2016 to December 2017.
Month by month this new promotional plant calendar will highlight planting ideas as well as plants at their best to help customers create gardens that are full of colour and interest throughout the year.
The HTA worked with gardening consultant and journalist Adam Pasco to produce this themed calendar which was also agreed upon by UK growers and retailers.
Each month will feature reliable and trustworthy plants that are guaranteed to perform well in almost any garden, including many that have received the RHS ‘Award of Garden Merit’.
Retailers are encouraged to use ‘Plant or the Moment’ to attract customers back into their centres month on month and ultimately sell more plants! The calendar can be used to create vibrant plant displays with great looking plant combinations and planting recipes to inspire customers.
The calendar for 2016-17:
January - Create a winter wonderland
February - Camellias for early colour
March - Spring has sprung with perfect primulas
April - The magic of maples
May - Thyme for herbs
June - Colourful clematis collection
July - Bring in the butterflies
August - Get creative with ornamental grasses
September - Fashionably late perennials
October - In search of ‘berried’ treasure
November - A celebration of colourful cornus
December - Festive favourites
Visit www.the-hta.org.uk/plantofthemoment for more information and to download the media pack which features: plant information for each month including top plants, tips and companion plant ideas, high and low resolution photos, plus Point-of-Sale samples from Floramedia and Hortipak.
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