Garden decoration leads us into autumn
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With summer drawing to a close, garden decoration continues to lead sales volumes as garden centres head towards the quietest trading weeks of the year. Bulb sales and autumn gardening will start to kick in next week after the August Bank Holiday and then it’s the build-up to Christmas. As with this time last year, solar lights, and solar ice orbs in particular are the No 1 Bestselling garden products. This year, even outselling Tomorite the previous perennial summer bestseller are the Poppy cast iron bird feeders from Gardman (pictured below), which we have reported on previously. We still categorise them as wild bird care lines but if they were to be included in our garden product chart this week they would have been at No 2.
Gardman says the 37 garden centres in the Choice marketing group have sold 30,000 poppy feeder to date in an exclusive promotion designed to raise money for local British Legion branches. The GTN Bestsellers team is on special look out for new and innovative garden decoration items at spoga+gafa this weekend, where we will be presenting awards to the winners of The Greatest Outdoor Living Retailing Awards, one of which is The Greatest Garden Decoration and Lighting Sales Team.
What are your top tips to increase Garden Decoration and Lighting sales for 2016? Will you be creating more colour themed displays to inspire and drive sales? Do let us have your ideas: trevor.pfeiffer@tgcmc.co.uk
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