Dobbies Garden Centre in Royston has become the sixth store to complete upgrades to the shopping experience as part of the retailer’s national refurbishment programme. 

Customers can now shop expanded ranges, including their biggest ever Christmas range; an extended autumn gardening range; a brand-new food gifting range; as well as new clothing concessions including Weird Fish and Klass, with more to come. 

There’s a larger soft play, with more equipment, seating and a refreshed look, and there’s an expanded new-look restaurant with an additional 80 seats for customers indoors, and 76 outdoors, taking the total to 344 across the restaurant. 

General Manager, Shaun Goodchild, said: “The store has really been transformed – it feels like a brand-new store! With all the new ranges and all the changes that have been made to the restaurant, which now has double the seating it used to have, it looks really fantastic. 

“This transformation has been a real team effort, with contributions from colleagues across the business. A huge thank you to everyone involved, we can’t wait for customers to come in and experience the improvements for themselves.”

David Robinson, CEO of Dobbies, said: “As part of a £4m investment in store refurbishments, Royston is the sixth store we have launched this year, all timed to coincide with our Christmas Launch Weekend.  

“We’ve made fantastic progress with our refurbishment programme, delivering positive results in the five stores so far. We’ll continue to focus on enhancing the customer experience, expanding our ranges and creating more reasons to visit, as we continue with our programme into 2026 and beyond.”

Dobbies’ Brighton, Cadnam, Hungerford, Beaconsfield and Bury St Edmunds stores have already completed their refurbishments this year, with work on Moreton Park underway.