LeisureGrow has launched a large multi-site trade portal, built on the Intersell system by Aspin.

The site has been custom developed to improve customer convenience, grow market presence, and increase partner footfall online.

With 7 websites launched, the project has been one of the largest and most complex B2B ecommerce projects for Aspin, consisting of a corporate ‘master’ website for LeisureGrow, plus 6 trade websites for the respective brands: Petface, LG Outdoor, Grillstream, Casa Mia, NOMA Christmas and NOMA Garden Lighting.

Mark Milligan, Senior Marketing Manager at LeisureGrow told GTN Xtra: “Intersell is a fully integrated online trade platform, enabling trade customers to order products and manage their account details within a single environment. The platform provides users with product information and assets, the ability to track online invoices, review account information, and even access a portal to our virtual showrooms,”

“We identified that LeisureGrow and its subsidiaries needed to be more flexible with the changing habits of our customers." added Jody Grimmer, LeisureGrow Managing Director. "This supersite trade portal is the evolution of our business to deliver a 24-hour ordering system, where customers can self-service their accounts with full visibility.”

www.leisuregrow.com

LeisureGrow is a family-run business, supplying thousands of product lines to trade, retail, and distributors in the UK, Ireland and parts of Europe. Established in 1999, we are seen as the innovators of the latest industry trends, placing environmental care at the forefront, with quality design and functionality.

LeisureGrow is a member of the Leisure and Outdoor Furniture Association (LOFA), a professional trade association representing the very best brands within the UK gardening industry