Gardena has appointed McCann Leeds as its global lead strategic creative agency to drive the expansion of its trusted brand into new markets.

Available in 80 countries, the partnership marks a pivotal step in the gardening tool brand’s journey to strengthen its presence in both established and emerging markets, including the UK, France, Germany, and the US. 

This new agency partnership builds on the agency’s successful two-year collaboration with Flymo UK, a fellow brand within the Husqvarna Group. Driving an impressive 4% growth in Flymo’s battery segment, the Easi Does It campaign was the brand’s first ever battery-powered campaign.

Olly Sowden, managing director at McCann Leeds, said: “We’re thrilled that Gardena has entrusted us to help shape its global brand journey. This partnership is a real testament to the strong collaboration and creativity across our teams, both here in Leeds and with our colleagues across our network. Together, we’re looking forward to making a meaningful impact and driving Gardena’s growth.”

Nadine Peter, head of brand and communication at Gardena, added: “Partnering with McCann marks a pivotal new chapter for Gardena as we look to drive growth across global markets. Their strategic rigor and creative ambition make them the ideal partner for our future vision.”

McCann will act as Gardena's brand guardian, shaping its creative strategy. The agency’s first creative campaign for the brand will debut next season focusing on its water unit.