In This Issue
Frosts’ Brampton becomes Notcutts 19th centre
Old Railway Line and Pugh’s Garden Village take top honours in GCA Wales & West region
Growing, showing and trialing. News from Glee and Solex plus flower and peat free trials in GTN's August 2022 issue, read on-line here
Two new members for Choice Marketing
GIMA Awards judging complete – find out who wins on October 20th
Three mountains in 24hrs – Deco-Pak completes its Greenfingers challenge!
Four Oaks Trade Show announces inaugural ‘Pat Coutts award for excellence’, to be sponsored by HTA
Scarlet Opus return to GIMA to launch SS2024 Trends & Insights Report
Embrace beauty of nature with elho’s green basics range
Bramblecrest return to Solex with new culinary offering
Tong launches adventure play area for older children
Deco-Pak offering expands to meet needs of garden retailers
New from Primeur: Mower Edge Borders and Full Pallet displays join the 2023 line-up
Get your copy of GTN Xtra
Colegrave Seabrook Foundation announces two new Trustees
HTA President's video message about the 2030 and beyond Conference
Catering industry experts give insights during GCA members’ webinar
Promoting flower and plant exports to Polish retail channel
The best of last week's
Tong Garden Centre group acquires further centres 
Perrywood Tiptree and Perrywood Sudbury claim top GCA North Thames honours
GCA Midlands top awards go to Pacific Nurseries and Fairways
Dobbies and Waitrose partnership launches in Edinburgh
Technological advances in DIY pest control
Bestselling Bloomin Amazing invests in new technology
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
Send us your news and great ideas

Contact us with your news.

Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214

 

 

 

 

 

 

 

 

 

 


Deco-Pak offering expands to meet needs of garden retailers

Over the last decade Deco-Pak has cemented its position in the marketplace as the ‘home of decorative aggregates’. But do you truly know just how expansive the Deco-Pak offering really is? Find out more below….. 

 

Sustainability at its heart

With consumers questioning the provenance of the products they buy, Deco-Pak is constantly reviewing its range and supply network to ensure it is bringing to market as many sustainable garden products as possible, with a roadmap in place to further convert ranges in the coming years.

 

Current ranges setting the standard include the EcoStone range which transform materials once destined for landfill into decorative aggregates. Glasglo are translucent tumbled glass stones, pot topper stones and cobbles made from recycled televisions; EcoStone Rubber Chippings give new life to former tyres, recycled into chippings that provide safe play areas and act as a weed-suppressing mulch, while EcoStone Sea Shells – sourced from a whelk processing factory – transform pots and terrariums when used as a dressing and provide natural slug control in borders.

 

Deco-Pak’s paving offering also forms a huge part of the company’s sustainable revolution. Ranges include Eco Smooth – a pastel offering designed to blend into natural planting schemes; Yorkdale – manufactured using locally sourced raw materials; and Riven Paving – based on the natural undulating contours of natural stone.

 

Additionally, Deco-Pak is keen to operate in a sustainable way by sourcing more efficiently from UK quarries; quarries which are supporting this mission for sustainability by leading the world in environmental standards through modern quarrying methods and equipment.

 

THE DECO-PAK OFFERING

 

Marketing Director Craig Hall, said: “Deco-Pak has become synonymous with all things decorative aggregates and this will always remain. However, we are always looking at the category with fresh eyes to identify new opportunities and product introductions that enhance our offering and increase consumer engagement across all consumer demographics. Whilst our range of Heritage Stone branded decorative aggregates are timeless by nature they offer a range of benefits to an emerging market of time-poor consumers wanting instant transformation and gratification. We have reinvigorated the category by enhancing the point of sale and displays to showcase these benefits easily.”

 

Country Bond

Country bond is a self-binding gravel that consists of specifically graded gravel and screened sand precisely blended which, when laid and compacted, forms a stable and largely impermeable surface. The perfect alternative to block paving or tarmac, Country Bond provides a natural look and feel with all the benefits and more of other materials. Country Bond self-binding gravel is widely used in public gardens, National Trust properties as well as stately homes and other high traffic areas and is now available to the DIY consumer.

 

Water features

Deco-Pak’s extensive, yet concise range of water features includes exclusive designs based on timeless classics and current trends, all offering great value. Four new designs are set to join the line up ahead of the 2023 season, further bolstering the current portfolio of four unique ranges: Lithic -recreating the sight and sounds of a natural mountain stream; Artisan - inspired by traditional crafts and homemade artefacts; Zen - channelling eastern influences for a calming aura; and Vista - echoing the traditional styling of country gardens.

All Deco-Pak water features are supported by modular displays that enable retailers to create a bespoke retail layouts to suit the space available.

 

Chelsea Horticultural range

This first-class horticultural collection of sands, gravels and growing media is designed to appeal to consumers who are looking for aggregate essentials and exciting new solutions for updating their outdoor spaces.

 

Pot toppers

Packaged in easy to carry packs, these toppers are perfect for optimising the boom of houseplant sales through effective cross merchandising within the plant area.

 

Zen Gardening

Deco-Pak’s “Zen” range taps into the trend for creating sanctuaries within our outdoor spaces with all the products - decorative gravels, slates, cobbles and pebbles – brought together in one collection to help consumers create minimalist spaces, perfect for inner reflection and calm.

 

Slates

A bestseller, Deco-Pak slate is perfect for paths, borders or around plants and pots. Slate’s appeal lies in the fact that its look changes whether it is wet or dry, giving landscaped and gardens that truly natural look and feel.

 

Rockery

Hand graded and selected from all regions of the UK and some parts of Europe, Deco-Pak’s offering  complements and enhances its wider range of decorative aggregates. The full range is supported by “rockery crates” - wooden collared crates ideal for enticing consumers at the point of sale. 

 

Cobbles and pebbles

Whether it’s for water features – helping to drive up the average basket spend within the water gardening section of the store – or as a way to soften garden beds or borders, cobbles and pebbles should be an essential part of any aggregate offering. 

 

Play pit sand & play sand

Perfect for encouraging children into the garden, all Deco-Pak play pit sand conforms to BS EN 1177:2008 and BS EN 71-3-2013. As well as being non-staining and non-toxic it is washed and graded perfectly for children play areas. Sales of all Deco-Pak play pit sands helps to raise essential funds and brand awareness for the Greenfingers charity, who build therapeutic gardens in children’s hospices across the country. 

 

Rockin’ pebbles and pens

The Rockin’ Pebbles and Pens offering is designed to increase impulse and gifting sales whilst driving loyalty amongst parents with young children, as well as craft enthusiasts

 

Easybuild

EasyBuild is a specialist range of DIY sands and cement based products for garden and building projects.

 

Landscaping accessories materials

Deco-Pak’s range of landscaping materials are ideal products for cross-selling with its core range of landscaping products.

 

Autumn & Winter

Maximising Autumn and winter sales is the order of the day with Deco-Pak’s winter ranges. From smokeless coal and logs, to rock salt, sledges and snow shovels, all ranges are stocked in the UK and available for quick delivery when the inevitable harsh Great British winter hits.

 

Find out more

To find out more about Deco-Pak’s leading product portfolio please visit www.deco-pak.co.uk or call 01422 204 394.

Facebook Twitter LinkedIn Del.icio.us Digg | Comment (0)
Comment
Name:*

Email Address:*

Comment:*