One of the many attractions on the Premier Decorations stand at Harrogate Christmas & Gift 2015 will be a truly innovative collection of new themed ‘stories’ that Premier believe will re-invigorate the theatre of Christmas across not only Tree Trim and Glass Ornaments but also Table and Room Decorations too.

New buyers with vast experience in this area have recently joined the Premier team and as a result further emphasis and focus has been applied to sourcing the design led products that appeal specifically to the British and Irish market.

A glossy and informative “Christmas Stories” brochure has been mailed to many of Premier’s customers and their impressive showrooms in Ruislip, West London and Wrexham, North Wales have been open since early December in order for visitors to view the new collections.

Featuring more unique designs than ever before, each of the 8 new themes has its own specific colour references to help customers create their very own Christmas Stories in store. They range from Traditional to Contemporary, with one even being described as Traditional with a twist!  The ultimate aim for Premier is to inspire customers to create their own interpretation of each stunning collection.

If not visiting the showroom in December the first opportunity to view these exciting new ranges alongside their inspirational displays will be at Harrogate Christmas & Gift in the Premier Decorations Hall H from January 11^th to the 14^th.

www.premierdec.com

Premier’s Supabrights™ range of LED lighting continues to set the standard in the UK market.

It is not just the fact that Supabrights™ are extremely bright, highly energy efficient, long lasting and durable that makes them the leading brand but also because Premier insist on a superior specification of 10m lead length and 10cm LED spacing that sets the range apart from the majority of competing products.

There is enormous depth to the Supabrights™ range; String lights, Cluster lights and Snowing Icicles are all available in seemingly endless bulb counts with superior 8-Function Controllers. Particular attention will be focussed on the Snowing Icicles in 2015 as Premier’s specification ensures an authentic snowing or cascading function down the Icicle drops – unlike many other available Icicle lights which just flash left and right.

However it is not only the specification of the light sets that set Supabrights™ apart from the opposition. Packaging has been continually developed to ensure key selling points are clearly communicated to the end user on the retail pack, such as the superior lead length and generous spacing. All Supabrights™ are also supplied in full colour Counter Display Units and are available in promotional Pallet Deals alongside floor standing display units. All designed to help the retailer with selection and in-store displays. Videos are available to retailer’s for additional in-store promotion and Premier is set to launch new developments for the Supabrights™ range at Harrogate Christmas & Gift 2015.




www.premierdec.com

Launched in January this year Premier’s Nite Lights™ range has proven to be a roaring success after the company once again sets new standards in Low Voltage LED Christmas lighting.

The technically advanced Nite Lights™ can be programmed to operate via a light sensor, timer, multi-function remote or a combination of all 3 making the control of Christmas lights easier, safer and hassle free for the consumer even when lights are on display in situ.

The Nite Lights™ range encompasses strings, icicles, nets and clusters in bright and informative packaging and is already one of Premier’s best selling light set ranges.

There is the added benefit of an in-store video available to retailers to help inform potential buyers of the many unique selling points contained within the Nite Lights™ range. New for 2015 will be a display stand for complete ranging of the product.

www.premierdec.com

The development of energy efficient LEDs has made it possible to power many Christmas light sets via standard “AA” or “AAA” batteries. The benefit of this being safe, hassle free lighting with no need for electrical sockets and the elimination of trailing power cables.

Premier’s battery operated range has experienced huge sales growth over the last few years helped by technical advances that have made them even more user friendly at Christmas. Much of Premier’s battery operated range include a pre-programmed 6 hrs on – 18 hrs off timer function that helps ensure the light will be usable for up to approximately 30 days on one set of batteries. The rise in popularity of battery operated products has also been driven by “All Year Round” use for many of these available items. More consumers are waking up to the fact that battery operated product can be used effectively as part of table centre displays at weddings, parties and other events being held throughout the Summer.



Premier’s range of battery operated Dancing Flame Candles is a perfect example of a product generating increased sales all year round. Extremely popular as a gift line, the candles are the closest you can currently get to a safe real flame and more new product will be introduced to this exciting range in 2015.

Each year a new sales phenomenon comes to light,… this year, along with the Dancing Flame Candle products, a range of Premier lit canvas artwork has proven to be very successful. The range will expanded yet again in 2015 with more exciting new artists contributing to what will be available.

www.premierdec.com

Following the successful launch of their Tinsel which is manufactured within the UK and the very positive response from the trade this year, Premier will be looking to build on the support and encouragement from their customers by expanding the range for 2015.

With superb quality and style, the UK produced product will now be available in FSDU’s and solid colours.

A new selection of mixed colour PVC will be introduced to enhance Premiers exciting new colour themes.

The 2015 range will receive additional in-house support with new point of sale material and a new style FSDU will also be introduced.

With additional display space in Premier’s showrooms and on stand at Harrogate Christmas & Gift and Spring Fair, Premier hope for significant increase in orders for 2015.




www.premierdec.com

After gaining a strong foothold in the UK Artificial Tree Market, The Premier Tree Company is planning to continue to stimulate the tree category by introducing market leading initiatives with developments such as colour switch pre-lit, centre pole light connectors, trees specifically manufactured for outdoor use and unique and realistic PE trees.

2015 will see Premier continuing to work with a proven and reliable supply base and offering a comprehensive range of trees to include better quality value options and exclusive designs of PE and PE Virgin PVC mixed trees. This strategy yielded substantial growth for Premier in this category for 2014 with a significant increase in the customer base ranging from top end department stores to some of the best destination garden centres throughout the UK.

In the Floristry area Premier has identified an opportunity to increase sales following another successful year. A new range of stems and floristry accessories will be introduced whilst Premier build on the success of the hanging and outdoor ranges. Ultimately the aim for the 2015 season is to continue to produce style and quality at a realistic price for all customers.

www.premierdec.com

The quest for The Greatest Christmas teams is nearly at the finishing line.  The expert team of judges have already visited over 130 garden centres to meet teams nominated in this years The Greatest Christmas Awards, with more to be met during this week before the final judging meetings.  

You’ll find out who are The Greatest at Christmas this year by joining us at the first awards event of 2015, The Greatest Christmas Awards Christmas Party, sponsored by Premier Decorations, on the night of Sunday January 11^th at The Majestic Hotel, Harrogate.

Our annual awards presentation and Christmas party is an event not to be missed whether you are visiting the Harrogate Christmas and Gift show or just want to have another great Christmas Party with some great garden centre people.

Tickets are now on sale for the party, which includes reception drinks, a 3 course meal with wine, the awards presentation and dancing the night away to a live party band.

Early Bird Ticket prices for The Greatest Christmas Awards Party, sponsored by Premier Decorations.

Please call The Greatest Christmas Awards team on 01733 775700 or e-mail harry.sinclair@tgcmc.co.uk to book your Early Bird tickets today – or buy on-line using these links:

Prices below include VAT

Tickets

1 Ticket £100.80 GBP2 Tickets £201.60 GBP3 Tickets £288.00 GBP4 Tickets £384.00 GBP5 Tickets £456.00 GBP6 Tickets £547.20 GBP7 Tickets £638.40 GBP8 Tickets £729.60 GBP9 Tickets £820.80 GBPTable of 10 £864.00 GBP

The Greatest Christmas Awards Party is sponsored by: 

Harrogate Christmas & Gift Fair is the UK’s only dedicated event for Christmas and celebration products. It is the show where garden centres from all around the UK visit to select products for retail and Christmas displays for the year ahead (with one eye on The Greatest Christmas Awards!) 

Taking place at the Harrogate International Centre, 11-14 January 2015 in the beautiful, historic spa town of Harrogate, it’s the first event for the industry in the whole of Europe and a perfect way to help give your business a leading edge in the New Year. Garden Trade News in conjunction with the organisers are offering you an opportunity to win a VIP visit to this fabulous event. 

The prize includes: 

• Two nights bed and breakfast at the luxury Majestic, Harrogate’s leading hotel. 
• Dinner for two on Saturday evening (up to the value of £80) 
• Two places at the prestigious Greatest Christmas Awards on Sunday evening, organised by Garden Trade News and supported by Christmas & Gift Harrogate 
• A bottle of champagne 

There is also a runners-up prize of two tickets for GTN’s fabulous Greatest Christmas Awards Party, which is held at the Majestic on the first evening of the show. The prize includes a superb three-course meal and dancing to a great live band. 

As well as leading companies such as Premier Decorations, SnowTime, Festive Productions and Kaemingk displaying all their new lines, there will be a host of new companies all offering something new for the very first time. 

Harrogate Christmas and Gift Fair is one of the UK’s fastest growing trade show with visitor numbers increasing every year. 

“The influx of garden centre buyers has created a new dynamic which in turn has attracted new exhibitors with product ranges for the entire year,” says show organiser Simon Anslow. 

Harrogate Christmas and Gift Fair is the event to kickstart your new business year, combining business and pleasure. For the perfect way to kick-start the New Year, find out more by visiting www.harrogatefair.com  

How to enter 

To enter the free prize draw simply answer the following question: 

When did flashing Christmas lights get introduced, the 1930s or 1950s? 

Email your answer to: mandy.atkin@tgcmc.co.uk 

Entries close Friday, January 2, 2015. The winner will be announced in GTN Xtra on Sunday 4th January 2015.

Good luck!

Premier are pleased to announce that they will be working with Pupi Styl in 2015 to bring their high quality, large animated display products exclusively to the UK and Irish market.

The Italian based company are one of the Worlds leading designers and manufacturers of large animation with many years of experience producing and supplying their wonderful product range.

Customers should have no problem enhancing the shopping experience for end users at Christmas time with Pupi Styl animated displays sure to bring in the crowds.

www.premierdec.com

With expanded ranges in Decorations and Pocket Money items Premier Halloween continues to prove itself as a “One Stop Shop” for everything scary and retains its position as the UK’s market leader. This unrivalled position is reinforced through Premiers outstanding Customer Sales Support, adherence to the latest certification requirements and rigorous quality control.

With Halloween falling on a Saturday in 2015, an opportunity for retailers to increase sales once again reveals itself as it did in 2014. The entire 2015 Premier Halloween offering will be on display at Harrogate Christmas & Gift, Hall H from 11^th to 14^th January and in Hall 3 at the International Spring Fair from the 1^st to 5^th February.

www.premierdec.com

As always Premier Decorations continues to strive to improve and advance in all product categories and as a result this year launched their new 2015 Outdoor & Garden Leisure Range earlier than ever.

Premier are of course renowned for their expertise in lighting and the Summer range has performed extremely well with the result that more successful core lines from the Christmas division are now being made available all year round including Low Voltage LED Supabrights™, battery operated Time Lights and Flexibrights™. Additionally the Solar range has been reviewed and totally refreshed with many new items and brand new packaging.

As mentioned above, the Dancing Flame Candles reflect their appeal as an all year round line, selling equally as well in the Summer months as they do in the run-up to Christmas.

Premier’s Char-Griller® range of deluxe American grills and smokers with their large capacity and even cooking temperature is performing exceptionally well in the UK. This year extra stock was ordered direct from the USA so they could deliver within shorter time frames to fulfil demand.

Sales of the Sunday® range of Italian pre-cast barbecues continue to grow and with better methods of distribution Premier are expecting big things from these products in the coming 12 months.

The Barbecook® brand of quality barbecues feature two brand new gas ranges in 2015 sitting alongside Barbecook’s® quality charcoal range which features the unique Quickstart® and Quickstop® systems.

Sales of Premier’s exclusive ranges from Best of the West®, Jack Daniels® and Jim Beam® fuels and flavouring chips continue to grow at great pace and the Stubbs® Sauces range is establishing it’s popularity with continued success at retail level.

www.premierdec.com

Premier Decoration’s two massive exhibition stands at Harrogate Christmas and Gift and Spring Fair are at the forefront of their customer facing marketing strategies and initiatives which also includes social media, point of sale and product branding.

Trade show attendance is backed up by the availability of two extensive showrooms in West London and North Wales. These showrooms are continually being updated with new product displays not only in the Christmas area but also in the Garden & Outdoor Living and Halloween sectors.

   

Regular updates of Premier activity on Facebook, Twitter and LinkedIn help to grow Premier brand awareness amongst end users with specific product videos available for viewing via the dedicated Premier YouTube Channel also contributing to this.

Lifestyle images are available to on the Premier Flickr feed and can be used in POS upon request.

Product cards, posters, in-store DVDs and SD cards are all produced each year to support and ultimately generate demand for the many new products Premier introduce. 

www.premierdec.com

Every week GTN receives and analyses epos data from a number of UK garden centres to produce the GTN Bestsellers charts and weekly bestsellers sales tips.

The full charts which provide useful insight into product sales peaks, new trends and new link sales opportunities are published in the weekly GTN Xtra printed newsletter.

As the year goes on we give sales volume comparisons with 2012 as well as 2013 to allow your teams to see variations over a three year period.

Access is by subscription only.  For £145.00 per year you and your team can have access to the most upto date gardening sales analysis that has already helped many UK garden centres increase their sales.  To subscribe call 01733 775700, e-mail karen.pfeiffer@tgcmc.co.uk or buy on-line using this link.

Highlights of the GTN Garden Products Bestsellers chart for last week are here

Highlights of the GTN Christmas Products Bestsellers chart for this week are here

Highlights of the GTN Growing Media Bestsellers chart for this week are here

WARNING the GTN Bestsellers Charts seriously improve the business of our subscribers.  Invest 15 minutes each week in improving your sales using the GTN Bestsellers charts and your turnover and customer satisfaction will improve too.