The Garden Centre Association has launched its Worrall Cup competition that is designed to find the member garden centre with the best marketing expertise.

The garden centre with the best marketing campaign or initiative will be awarded the prestigious cup during the GCA’s annual conference at Luton Hoo from January 20-23.

Iain Wylie, Chief Executive of the GCA, said: “We’re searching for the garden centre that has developed the most creative marketing campaign in the past 12 months. We want to see creative initiatives that inspire other members to follow suit.

“The entries will be judged by an independent panel with marketing expertise. As this award is not influenced by the annual inspection, all entries have an equal chance of winning in January when the judging panel meets to assess the merits of each submission and decide the winner.

“This is a wonderful opportunity for members to win a prestigious award, where both flair and commercial success are rewarded.

“If there are any questions relating to the submission of entries, please contact us at the GCA office in the first instance by email via info@gca.org.uk and we’ll be able to help.” 

Members are asked to submit an entry by completing a short form, which can be downloaded from www.gca.org.uk or requested by email, to the GCA office no later than Monday, January 14, 2019.

The submission of supporting material, such as photographs, print examples and web-links is encouraged. An additional sheet of written detail is acceptable along with the entry form, if required. Entries can be sent electronically via info@gca.org.uk or by post to the GCA office.

Iain added: “The winner will be announced during our Annual Dinner and Awards Ceremony at our annual conference on the evening of Tuesday, January 22. The conference will take place at Luton Hoo from January 20-23.

“As always our conference will provide attendees with pertinent information on key aspects of the garden centre industry to assist members in achieving their business goals.

“The information shared will focus on a wide range of topics, including merchandising, marketing and management. There will also be plenty of opportunities for delegates to network and socialise.”

Booking for the GCA’s annual conference is now open and can be done via www.gca.org.uk.

Pictured: Perrywood are the current holders of the Worrall Cup's Best Marketing Campaign or Initiative.