Corby + Fellas are delighted to announce the successful launch of the Customer Loyalty App for Squire’s Garden Centres ‘Friends of Squires’.

Squire’s Garden Centres, Corby + Fellas and Spring Marketing have worked incredibly hard to design, develop and deploy this fantastic rewards app.

The programme has been defined and shaped from Squire’s customer feedback and is designed to reward and thank customers for their continued support.

The easy-to-use rewards app unlocks a range of exclusive benefits, from personalised vouchers to exclusive offers, ensuring that every visit to Squire’s Garden Centres is even more special, including a welcome offer of 50% off any one plant.

Whether shopping for plants, picking up garden essentials or enjoying a relaxing hot drink in the Café Bar, their members are encouraged to scan every time they shop, so offers can be tailored and based on their purchases.

Sarah Squire, Chairman, comments: "As a long-established business of almost 90 years, customer loyalty is very much valued and appreciated. We’ve introduced the Friends of Squire’s loyalty programme as a way of recognising this and giving back to our customers – it is our way of saying ‘thank you’.  Our simple, convenient app is packed with treats to surprise and delight, designed to make every visit to one of our centres even more enjoyable."

Corby + Fellas Managing Director Alan McCammon also commented: “We are delighted to realise Squire’s vision for rewarding their loyal customers old and new, with our fully integrated APP,  delivering class leading communications and insights, powered by WinRetail.  Thank-you to Karen and all the Squire’s team.  I’d like to also thank Spring Marketing for their collaboration and all the C+F team for ensuing this project was delivered on time, ready for the new season. Exciting times indeed.”

Claire Robertson, Head of Digital at C+F commented further: “Our new Geo Location functionality has brought more relevant information to the customer’s fingertips. Within this APP customers have: the ability to order food; collect hot drink stamps to earn a free drink; collect stamps for money spent within the centres to earn a money off voucher… to name just a few of the things Squire’s is rewarding their loyal customers with. I am proud to have been part of this project.”

Friends of Squire’s is available to download in the Apple App Store or Google Play Store.

Photo: Three generations of the Squire family proudly display the new ‘Friends of Squire’s’ app on their phones. Colin Squire – Chairman Emeritus (centre) with his daughter, Sarah Squire – Chairman (left) and granddaughter, Felicia Baily – Squire’s Sustainability Lead (right).