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Harry Cane 9 fundraising promotion at Lakeside Plant Centre
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EASYLINE: the ‘green’ roofing solution for garden projects
The Petface Emporium – Showrooms Reinvented!
Plant sales beat June last year
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Use of biological controls at Bransford Webbs
YouGarden completes acquisition of Gardening Direct
Local garden centre decorates BBC set
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Begonia I'CONIA Aroma Peach wins FleuroStar Award 2021
The Blue Diamond Group to create 'Down Memory Lane' Garden at RHS Hampton Court Palace Festival
New garden centre for well-known Norwegian Hageland
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How the order to ‘stay home’ gave houseplants another welcome boost
Top tips for maximising the sales potential of Primeur’s Eco Garden merchandising units
The Peat Issue - Moving to a Peat Free future. Read GTN's May/June 2021 issue on-line now
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Double bubble for June growing media sales
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Veg growing 70% more popular than in 2018
Environment Minister visits Eden’s ground-breaking Hot Rocks project
35% up on 2019 for June garden product sales
Autumn Fair and #SBS Small Business Sunday winners
Wild Bird Care activity down by 12%
Home & Gift to take place with no restrictions
Game-changing 'Curated Meetings' debuts at Autumn Fair
lunch! announces big name keynote speakers for comeback show
Nature restoration could generate £6.4 billion a year in benefits to UK
RHS licensee Scholastic UK announces gardening competition for children
The best of last week's
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UK’s largest garden centre should get green light, say planning officers
Selfridges launches garden centres in major cities
A Fresh Approach to Increased Greeting Card Sales
Sustainable decking brand invests in technology to aid its stockist partners
Heaven Sends launches biggest Halloween collection
Dobbies brings forward peat-free target to 2021
Royal Canin to launch new Sensory feline wet range
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
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Squires Badshot Lea - Christmas 2020
Bestsellers Top 50 charts every week
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All the latest news from the world of pet products
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Royal Canin to launch new Sensory feline wet range
GTN Xtra Promotion

Royal Canin is introducing a new a feline wet range - Sensory - with three new sensorial stimulations of Smell, Taste and Feel developed to excite cats’ senses. The new range will launch throughout August and September. 

 

The Sensory range was developed using the latest research from cat experts. Cats have an instinct for new experiences and diverse aromas, textures and tastes in their diet so Sensory mealtimes will not only be nutritious, but also sensorially rich, filled with novelty and discovery. 

 

With over 600,000 new cats entering the market each year and three-quarters of cat owners mixed feeding with wet, the Sensory range represents a great opportunity to reach into the cat market. As part of a mixed feeding routine, Sensory can be fed alongside dry food from Royal Canin’s Exigent, Sensible, Outdoor, Fit and Indoor ranges. 

 

The three new varieties are available in boxes of 12 x 85g pouches in gravy or jelly, alongside side a 12-pouch gravy multipack with four of each of smell, taste and feel.

 

The Sensory range will be supported by extensive marketing including a large consumer sampling activation, a wide-reaching online presence and varied point-of-sale materials so pet owners are able to navigate the range easier on and off shelf.

Royal Canin Retail Marketing Manager Ben Hurley said, “Cats’ senses are their gateway to the world. How a cat’s sense of smell, taste, and touch are stimulated determines how they feel. Our feline experts researched cats’ senses and took what they learned to develop Sensory.”

 

Talk to your Royal Canin Business Manager today, call us on 0330 6781 520, or click here to find more information about Sensory. 

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