Peak gift voucher season has begun as sales of the HTA’s National Garden Gift Vouchers (NGGV) increase in the run up to Christmas with Wednesday being the busiest November trading day seen in the 50-year history of NGGV.
Orders shipped to stockists reached £470,780 in just one day, which beats the last November sales record by 10%.
This comes three days after the start of NGGV’s biggest ever TV advertising campaign on ITV3, More4 and UKTV shown during programmes such as Come Dine With Me, and Jamie’s 30 Minute Meals.
These specific TV channels and programmes have been targeted because of their concentration of ‘high potential’ garden-gift-buying viewers.
“Members are reminded to keep stock levels up in order to cope with demand over the remaining shopping days before Christmas,” said NGGV General Manager David Butler.
‘NGGVs are now supplied on 30-day credit terms, meaning retailers can hold good levels of stock over peak season without the worry of up-front costs.”
HTA retail members not in the scheme or retailers who are not HTA members should call 0118 930 3132 for details of how to join up.
